New e-commerce technologies in France - statistics & facts

International competitiveness and higher consumer expectations urge e-commerce companies to innovate constantly. In France, business-to-consumer (B2C) brands are allocating significant resources both on their own platforms and points-of-sale, as technologies disrupt both online and in-store customer journeys. France is home to two e-commerce unicorns Contentsquare and Mirakl offering AI-powered tools and software-as-a-service (SaaS) solutions, respectively. These are also the key paths to e-commerce tech enhancement.

B2C brands investing in customer data platforms in France: **%

E-commerce vendors accepting cryptocurrency in France: **%

French e-commerce tech startup with highest valuation: Contentsquare

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Artificial Intelligence

Share of funding deals for AI startups by quarter 2019-2024, by region

Cloud

Public cloud revenue in France 2018-2030, by segment

Software

E-commerce software market revenue in France 2016-2030

Overview

Main digital commerce channels B2C companies invested in in France 2022
Main digital commerce channels B2C companies invested in in France 2022
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in France in 2022, by channel
E-commerce software market revenue in France 2016-2030
E-commerce software market revenue in France 2016-2030
E-commerce software market revenue in France from 2016 to 2030 (in million U.S. dollars)
E-commerce tech services startups based in France 2023, by brand valuation
E-commerce tech services startups based in France 2023, by brand valuation
Brand valuation of leading e-commerce solutions' startups based in France as of May 2023 (in million euros)
Platform systems brands invest in to exploit customer data in France 2022
Platform systems brands invest in to exploit customer data in France 2022
Platform systems B2C brands invest in to exploit customer data in France in 2022
Headless commerce perceived benefits 2022, by country
Headless commerce perceived benefits 2022, by country
Reported benefits of headless commerce in 2022, by country
Payment types accepted by all e-commerce vendors in France in 2022 and 2024
Payment types accepted by all e-commerce vendors in France in 2022 and 2024
Share of companies that accept selected digital payments for all types of e-commerce in France as of February 2024

Artificial intelligence (AI)

Number of artificial intelligence (AI) startups in France 2023, by sector
Number of artificial intelligence (AI) startups in France 2023, by sector
Number of artificial intelligence (AI) startups in France in 2023, by sector
Most-used AI technology by retail enterprises in France 2021-2024, by type
Most-used AI technology by retail enterprises in France 2021-2024, by type
Number of enterprises of the retail sector using Artificial Intelligence (AI) technologies in France in 2021 and 2024, by type
Retail enterprises using AI for marketing and sales in France 2021, by business size
Retail enterprises using AI for marketing and sales in France 2021, by business size
Number of retail enterprises using artificial intelligence (AI) for marketing and sales in France in 2021, by business size
Willingness to trust and accept AI systems in selected countries 2022
Willingness to trust and accept AI systems in selected countries 2022
Acceptance and willingness to trust artificial intelligence (AI) systems in selected countries worldwide in 2022

Metaverse and VR/AR

Consumers interested in shopping on the metaverse in France 2022
Consumers interested in shopping on the metaverse in France 2022
Share of consumers interested in shopping on the metaverse in France in 2022
Consumers interested in shopping on the metaverse in France 2022, by generation
Consumers interested in shopping on the metaverse in France 2022, by generation
Share of consumers interested in shopping on the metaverse in France in 2022, by generation
Favorite product categories consumers would buy on the metaverse in France 2022
Favorite product categories consumers would buy on the metaverse in France 2022
Favorite product categories consumers would buy on the metaverse in France in 2022
Opinions of shoppers about virtual reality (VR) in France 2022, by age
Opinions of shoppers about virtual reality (VR) in France 2022, by age
Opinions about virtual reality (VR) in online shopping in France in 2022, by age
Online shoppers using virtual try-ons 2022, by select countries
Online shoppers using virtual try-ons 2022, by select countries
Share of online shoppers who have tried products virtually online in selected countries worldwide in 2022
Share of consumers considering AR relevant in purchase decisions 2022, by country
Share of consumers considering AR relevant in purchase decisions 2022, by country
Share of consumers considering augmented reality (AR) relevant in purchase decisions in 2022, by country
Online shopping: wish for virtual/augmented reality 2023, by country
Online shopping: wish for virtual/augmented reality 2023, by country
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023

Consumer trends

Most wanted e-commerce innovations in France 2023, by generation
Most wanted e-commerce innovations in France 2023, by generation
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation
Most wanted e-commerce innovations in France 2023, by gender
Most wanted e-commerce innovations in France 2023, by gender
Share of shoppers wishing for selected e-commerce innovations in France in the 1st quarter 2023, by gender
Consumer trust in online retailers to protect their personal data in France 2022
Consumer trust in online retailers to protect their personal data in France 2022
Level of consumer trust in e-commerce sites in protecting personal data in France in 2022
Consumers readiness to purchase NFT in France 2022
Consumers readiness to purchase NFT in France 2022
Share of consumers willing to purchase non-fungible tokens (NFT) in France in 2022
Consumers not willing to use smart lockers 2022, by country
Consumers not willing to use smart lockers 2022, by country
Share of consumers not willing to use smart lockers for out-of-home (OOH) delivery in 2022, by country
Consumer trust in merchants' ability to prevent e-commerce fraud 2021, by country
Consumer trust in merchants' ability to prevent e-commerce fraud 2021, by country
Share of consumers who trusted merchants' capacity to prevent e-commerce-related fraud in selected countries worldwide in 2021
Consumers distrust for voice payments in France 2022
Consumers distrust for voice payments in France 2022
Perceived safety of voice payments in France in 2022
Consumers distrust for facial-recognition payments in France 2022
Consumers distrust for facial-recognition payments in France 2022
Perceived safety of facial-recognition payments in France in 2022

B2C brands investing in customer data platforms in France: **%

E-commerce vendors accepting cryptocurrency in France: **%

French e-commerce tech startup with highest valuation: Contentsquare

Key figures

The most important key figures provide you with a compact summary of the topic of "New e-commerce technologies in France" and take you straight to the corresponding statistics.

French retail companies using AI and ML for data analysis
***
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Detailed statistics
Most-used AI technology by retail enterprises in France 2021-2024, by type
French AI startups in retail
**
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Detailed statistics
Retail enterprises using AI for marketing and sales in France 2021, by business size
People trusting AI systems in France
**%
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Detailed statistics
Willingness to trust and accept AI systems in selected countries 2022

Shoppers wanting AR/VR in France
**%
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Detailed statistics
Online shopping: wish for virtual/augmented reality 2023, by country
Gen Z thinking e-tailers should invest in VR
**%
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Detailed statistics
Opinions of shoppers about virtual reality (VR) in France 2022, by age
French consumers using virtual try-ons online
*%
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Detailed statistics
Online shoppers using virtual try-ons 2022, by select countries

Interest in online shopping on the metaverse
**%
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Detailed statistics
Consumers interested in shopping on the metaverse in France 2022
Gen Z interested in online shopping on the metaverse
**%
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Detailed statistics
Consumers interested in shopping on the metaverse in France 2022, by generation
Favorite product category on the metaverse
Fashion
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Detailed statistics
Favorite product categories consumers would buy on the metaverse in France 2022