Xin Ou
Research expert covering Greater China
Online shopping events in Latin America - statistics & facts
Every year, shoppers across the globe take advantage of discount days to get the best deals on their purchases. These events have long been crucial for small and large retailers to drive in-store sales, but as e-commerce grows in popularity, promotions and special offers are rapidly moving into the digital space. Whether it’s the Hot Sale, El Buen Fin, CyberDays, Cyber Monday, or Black Friday, Latin America does not fall short in online sales events. Even though not all dates are celebrated simultaneously across the region, some have become household names for online shopping in most Latin American countries.
