Personalization in e-commerce - statistics & facts

Personalization — entailing the customization of the shopping experience to each user's preferences, needs, and interests— has emerged as a vital practice for e-commerce businesses across the globe. Its primary objectives? Elevate user satisfaction, amplify engagement, improve conversion rates, and ultimately stimulate increased sales and foster customer loyalty.

CX personalization & optimization revenue: *****bn USD

Consumers preferring tailored experiences: **%

Businesses seeing personalization as invaluable to success: **%

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Current statistics on this topic

Key figures on the state of personalization among business leaders worldwide in 2024

Digital Shopping Behaviour

Key figures on the state of personalization among businesses worldwide 2024

Customer experience personalization and optimization software and services revenue worldwide from 2020 to 2026 (in billion U.S. dollars)

Online marketing

CX personalization & optimization revenue worldwide 2020-2026

Retail e-commerce revenue worldwide from 2017 to 2030, by segment (in billion U.S. dollars)

Online Retail

E-commerce revenue worldwide 2017-2030, by segment

Overview

Key figures on the state of personalization among businesses worldwide 2024
Key figures on the state of personalization among businesses worldwide 2024
Key figures on the state of personalization among business leaders worldwide in 2024
Consumers' attitudes toward a personalized brand experience worldwide Q3 2024
Consumers' attitudes toward a personalized brand experience worldwide Q3 2024
Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024
Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024
Leading attributes of personalized experiences according to customer experience (CX) professionals and adult consumers in the United States as of April 2024
Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
Marketers prioritizing personalization in strategies in Europe & the U.S. 2024
Share of marketing professionals prioritizing personalization in strategies in the United States and selected countries in Western Europe as of September 2024
Brands' status regarding the adoption of GenAI according to marketers worldwide 2024
Brands' status regarding the adoption of GenAI according to marketers worldwide 2024
Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024

Marketing and advertising

Marketing operational foci in Europe 2025
Marketing operational foci in Europe 2025
Marketing operational focus areas in Europe in 2025
Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important trends according to marketing agencies in the U.S. & Canada 2025
Most important industry trends in 2025 according to marketing agencies in the United States and Canada as of December 2024
Areas in which data-driven marketing was currently the most useful worldwide 2024
Areas in which data-driven marketing was currently the most useful worldwide 2024
Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2024
Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025
Top investment areas for loyalty marketing worldwide 2024
Top investment areas for loyalty marketing worldwide 2024
Leading investment areas for loyalty marketing according to professionals worldwide in 2024

Business adoption

AI adoption for e-commerce operations worldwide 2024
AI adoption for e-commerce operations worldwide 2024
Adoption of AI for e-commerce operations worldwide in 2024
B2B marketers using AI for personalization in 2024
B2B marketers using AI for personalization in 2024
Share of B2B marketers adopting AI for personalization in 2024
AI usage in ecommerce marketing worldwide 2024
AI usage in ecommerce marketing worldwide 2024
Usage of artificial intelligence (AI) among ecommerce marketers worldwide as of February 2024
Product recommendations on D2C e-commerce sites in Europe 2020-2024
Product recommendations on D2C e-commerce sites in Europe 2020-2024
Product recommendations on direct-to-consumer (D2C) e-commerce sites in Europe from 2020 to 2024
Product recommendations on D2C brands sites in Europe 2024, by sector
Product recommendations on D2C brands sites in Europe 2024, by sector
Product recommendations on direct-to-consumer (D2C) brands' sites in Europe in 2024, by sector
Level of personalization in digital experiences in Europe & the U.S. 2024
Level of personalization in digital experiences in Europe & the U.S. 2024
Level of personalization in digital experiences according to marketing professionals in the United States and selected countries in Western Europe as of September 2024
Success measurement in using AI-driven personalization worldwide 2023
Success measurement in using AI-driven personalization worldwide 2023
Ways in which companies measure the success of using artificial intelligence (AI)-driven personalization worldwide 2023

Consumer behavior

Desired AI-assisted features in the buying process worldwide 2024, by generation
Desired AI-assisted features in the buying process worldwide 2024, by generation
Share of consumers wanting selected AI-assisted purchase experiences worldwide in 2024, by generation
Top product recommendation sources according to consumers in the U.S. 2024
Top product recommendation sources according to consumers in the U.S. 2024
Percentage of consumers trusting product recommendations from selected sources in the United States as of March 2024
What consumers find creepy or cool about targeted ads & personalization 2024
What consumers find creepy or cool about targeted ads & personalization 2024
Consumer perceptions of targeted advertisements and personalized content in France, the United Kingdom, and the United States as of August 2024
Top valued aspects of a personalized shopping experience in the U.S. 2024
Top valued aspects of a personalized shopping experience in the U.S. 2024
Aspects of a personalized shopping experience most valued by shoppers in the United States as of 2024
French consumers wanting AI-powered personalization in 2025, by age
French consumers wanting AI-powered personalization in 2025, by age
Share of consumers wishing for AI-powered personalization in France in 2025, by age group
Generative AI use and awareness in online shopping 2025
Generative AI use and awareness in online shopping 2025
Consumer awareness and use of generative artificial intelligence (Gen AI) in online shopping in 2025
Consumer preferences for personalized shopping categories in the U.S. 2023
Consumer preferences for personalized shopping categories in the U.S. 2023
Categories in which consumers would prefer to have a personalized shopping experience in the United States in 2023
Data consumers would share with retailers for personalization in the U.S. 2023
Data consumers would share with retailers for personalization in the U.S. 2023
Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023
Data consumers would like retailers to know when shopping with them in the U.S 2023
Data consumers would like retailers to know when shopping with them in the U.S 2023
Information consumers wish retailers would know when shopping with them in the United States in 2023
Personalized perks for which consumers would share their data in the U.S. 2023
Personalized perks for which consumers would share their data in the U.S. 2023
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023

CX personalization & optimization revenue: *****bn USD

Consumers preferring tailored experiences: **%

Businesses seeing personalization as invaluable to success: **%

Key figures

The most important key figures provide you with a compact summary of the topic of "Personalization in e-commerce" and take you straight to the corresponding statistics.

Leading AI use case for e-commerce
Personalization
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Detailed statistics
AI adoption for e-commerce operations worldwide 2024
Leading product category for D2C personalization
Maternity & children
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Detailed statistics
Product recommendations on D2C e-commerce sites in Europe 2020-2024
B2B marketers experimenting with AI personalization
**%
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Detailed statistics
B2B marketers using AI for personalization in 2024

Consumers to become repeat buyers with personalized shopping
**%
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Detailed statistics
Global consumers to become repeat buyers after personalized online shopping 2017-2023
Generation most wishing for personalized product recommendations
Gen Z
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Detailed statistics
Most wanted e-commerce innovations worldwide 2023, by generation
U.S. consumers trusting AI-powered recommendations
**%
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Detailed statistics
Top product recommendation sources according to consumers in the U.S. 2024