Xin Ou
Research expert covering Greater China
Rakuten, Inc. - Statistics & Facts
1997 signaled the start of the success story of Rakuten with the birth of the leading Japanese B2B2C marketplace, Rakuten Ichiba. In less than three decades, the company developed into a technology conglomerate and expanded the reach of the “Rakuten” brand into other industries and to over 30 countries. The company strived to create a virtual shopping mall that offers its over 140 million members a one-stop solution for numerous services in demand in the digital economy. In April 2020, Rakuten further became the fourth mobile provider in Japan’s telecommunications industry with the launch of “Rakuten Mobile”, but the company is facing an uphill battle as operations remain in the red.
