Xin Ou
Research expert covering Greater China
Social commerce in China - statistics & facts
From how you think to how you shop, social media is reshaping people's daily lives in many ways. China has the largest social media population worldwide, nearly 300 million more than India, which ranks at second place. On average, internet users in China spend nearly two hours a day browsing social media. Chinese internet users not only spend time on social media to connect with friends and follow the latest news but also to get information on new products and secure the best deals. In 2022, around 84 percent of Chinese consumers have shopped on social media platforms, one of the highest in the world.
