
Xin Ou
Research expert covering Greater China

Detailed statistics
TikTok Shops distribution worldwide 2024, by country

Detailed statistics
Leading e-commerce platform market share Vietnam H1 2023

Detailed statistics
TikTok Shop penetration rate Vietnam Q3 2022-Q3 2025

TikTok Shop's share of social commerce sales in the U.S. 2024-2027
TikTok Shop's share of social commerce sales in the United States in 2024 with forecasts until 2027 (in billion U.S. dollars)

Social commerce as share of total e-commerce worldwide 2018-2029
Social commerce as percentage of total e-commerce worldwide from 2018 to 2029

Social commerce revenue forecast of TikTok in Germany 2018-2029
Projected social commerce revenue of TikTok in Germany from 2018 to 2029 (in million U.S. dollars)

Social commerce revenue forecast of TikTok in the UK 2018-2029
Projected social commerce revenue of TikTok in the United Kingdom (UK) from 2018 to 2029 (in million U.S. dollars)

TikTok's social commerce revenue in Europe 2018-2029
TikTok's revenue in the e-commerce market in Europe from 2018 to 2029 (in million U.S. dollars)

Social commerce revenue forecast of TikTok in Brazil 2018-2029
Projected social commerce revenue of TikTok in Brazil from 2018 to 2029 (in million U.S. dollars)

TikTok Shop e-commerce GMV share Singapore Q1 2025, by category
Share of e-commerce gross merchandise value (GMV) of TikTok Shop in Singapore in the first quarter of 2025, by category

TikTok Shops Gross Merchandise Value worldwide 2024, by category
Gross Merchandise Value (GMV) of TikTok Shops worldwide in 2024, by category (in million U.S. dollars)

TikTok Shop online retail sales forecast in the U.S. 2023-2027
Retail e-commerce sales of TikTok Shop in the United States from 2023 to 2024 with forecasts until 2027 (in billion U.S. dollars)

Social commerce revenue in Germany 2019-2029, by platform
Social commerce revenue in Germany from 2019 to 2029, by platform (in billion U.S. dollars)

Number of TikTok social buyers in the U.S. 2023-2027
Number of TikTok social buyers in the United States in 2023 and 2024 with a forecast to 2027 (in millions)

Social commerce revenue in Europe 2018-2029
Social commerce revenue in Europe from 2018 to 2029 (in billion U.S. dollars)

Social commerce user purchase share in the United States by platform 2022-2024
Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform

TikTok Shops distribution worldwide 2024, by country
Distribution of TikTok Shops worldwide in 2024, by country

Number of products sold on TikTok Shops worldwide 2024, by category
Number of products sold on TikTok Shops worldwide in 2024, by category (in millions)

Social media offering the best social commerce experience worldwide 2025
Social media platforms offering the best social commerce experience worldwide in 2025

Number of social commerce shoppers China 2016-2024
Number of social commerce users in China from 2016 to 2024 (in millions)

TikTok Shop penetration rate Vietnam Q3 2022-Q3 2025
TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 3rd quarter 2025

Social commerce revenue worldwide 2018-2029
Social commerce revenue worldwide from 2018 to 2029 (in billion U.S. dollars)

Social commerce revenue in the U.S. 2018-2029
Social commerce revenue in the United States from 2018 to 2029 (in billion U.S. dollars)

Most used social commerce platforms by digital shoppers in the U.S. 2024
Most popular social commerce platforms among digital buyers in the United States in 2024

Share of social commerce buyers worldwide 2025, by country
Percentage of consumers buying from social media platforms in selected countries worldwide in 2025

Top social sites for beauty e-commerce in Spain 2024, by purchase intent clicks
Leading social media platforms for beauty e-commerce in Spain in 2024, by purchase intent clicks

Top social commerce platforms in the U.S. 2018-2029, by revenue
Leading social media platforms in the social commerce market in the United States from 2018 to 2029, by revenue (in billion U.S. dollars)

Top social sites for beauty e-commerce in France 2024, by purchase intent clicks
Leading social media platforms for beauty e-commerce in France in 2024, by purchase intent clicks

Top social sites for beauty e-commerce in the UK 2024, by purchase intent clicks
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks

Top social sites for beauty e-commerce in Europe 2024, by purchase intent clicks
Leading social media platforms for beauty and personal care e-commerce in Europe in 2024, by purchase intent clicks

Top social sites for e-commerce in the UK 2024, by share of purchase intent clicks
Leading social media platforms for e-commerce in the United Kingdom (UK) in 2024, by share of purchase intent clicks

Top social sites for e-commerce in France 2024, by share of purchase intent clicks
Leading social media platforms for e-commerce in France in 2024, by share of purchase intent clicks

Social networks most likely to be used to make online purchases globally 2025
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025

Top social sites for e-commerce in Spain 2024, by share of purchase intent clicks
Leading social media platforms for e-commerce in Spain in 2024, by share of purchase intent clicks

Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation
Share of internet users who preferred TikTok for online shopping in Vietnam as of 3rd quarter 2025, by generation

Top social commerce sites for personal care in the UK 2024, by purchase intent clicks
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks

Social commerce purchase frequency in Japan 2025
Frequency of buying on social media in Japan as of February 2025

Number of social commerce users worldwide 2018-2029
Number of social commerce users worldwide from 2018 to 2029 (in millions)

Revenue change of social commerce worldwide 2019-2029
Revenue change of social commerce worldwide from 2019 to 2029

Main TikTok Shop categories worldwide 2024, by market share
Leading TikTok Shop categories worldwide in 2024, by market share

Social referrals to e-commerce sites in the U.S. 2022-2024, by device
Share of visits to e-commerce websites from social media referrals in the United States from 4th quarter 2022 to 4th quarter 2024, by device

Social referrals to e-commerce sites in the UK 2022-2024, by device
Share of visits to e-commerce websites from social media referrals in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2024, by device

Leading reason to purchase products through social commerce in the UK 2025
Main reasons consumers engage in social commerce in the United Kingdom (UK) as of March 2025

Social commerce revenue in the UK 2018-2029, by platform
Social commerce revenue in the United Kingdom (UK) from 2018 to 2029, by platform (in billion U.S. dollars)

Social e-commerce industry growth China 2016-2025
Annual growth of social commerce market in China from 2016 to 2023, with forecast until 2025

Social commerce GMV SEA 2018-2027
Social commerce gross merchandise value (GMV) in the Southeast Asia from 2018-2022, with a forecast for 2027 (in billion U.S. dollars)

Share of Gen Z consumers using TikTok for online shopping Vietnam Q3 2022-Q2 2024
Share of Gen Z consumers who used TikTok for online shopping in Vietnam from 3rd quarter 2022 to 2nd quarter 2024

Retailers' top social media channels for sales growth in the UK 2025
Main social media sales channels retailers believe will drive strategic growth opportunities in the next two years in the United Kingdom (UK) in 2025

Marketers using TikTok Shop to promote and sell products globally 2024
Share of marketers using TikTok Shop to promote and sell products worldwide in 2024

Social commerce revenue in Latin America 2018-2028
Social commerce revenue in Latin America from 2018 to 2028 (in billion U.S. dollars)

Social commerce revenue in Spain 2018-2029, by platform
Social commerce revenue in Spain from 2018 to 2029, by platform (in million U.S. dollars)

Social commerce revenue in Brazil 2018-2029
Social commerce revenue in Brazil from 2018 to 2029 (in billion U.S. dollars)

Revenue change in social commerce in Brazil 2019-2029
Revenue growth in the social commerce market in Brazil from 2019 to 2029
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