Xin Ou
Research expert covering Greater China
C2C e-commerce - statistics and facts
Consumer-to-consumer (C2C) shopping is a great way to get rid of unwanted items, earn extra cash, be more sustainable, or find products at a cheaper price. C2C e-commerce refers to selling or purchasing goods online between two private users. The C2C business model can be carried out on online marketplaces, recommerce websites and apps, sharing services, auction sites, and classifieds websites. The platforms act as intermediaries, allowing consumers to resell pre-owned items or brand-new goods. Like all things e-commerce, Asia is a dominant force in this sector. In 2023, the C2C market accounted for nearly one-fifth of China’s online retail sales. The success of recommerce can also be observed in Europe, where secondhand is expected to account for around 13 percent of the total e-commerce market by 2025.
