Xin Ou
Research expert covering Greater China
Online marketplaces in Latin America - statistics & facts
Across the world, Amazon and eBay are the forerunners of online sales. However, at the beginning of the 21st century, both companies were busy expanding their operations in the United States, Europe, and China, while a homegrown player was quietly rising in Latin America. Launched in Argentina in 1999 amid a deep economic crisis, Mercado Libre defied all odds by laying the foundations of e-commerce in the region. Over two decades later, the company led by Marcos Galperín has become the most popular online marketplace among Latin Americans.
