Online marketplaces in the Nordics - statistics & facts

The Nordics are a region characterized by high purchasing power and digital proficiency. In 2023, the regional e-commerce market generated roughly 30 billion U.S. dollars in revenue. By 2029, the figure is expected to rise to 51 billion U.S. dollars. Online marketplaces are popular e-commerce destinations, where third-party companies sell their goods or services. They are one-stop shops with a vast range of brands, products, and price points to choose from.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Top online marketplace in Sweden by GMV
Amazon
Top online marketplace in Norway by GMV
Elkjop
Top online marketplace in Denmark by GMV
Zalando

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023

Digital Shopping Behaviour

Online channels usage for product search in the Nordics 2023

Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation

Digital Shopping Behaviour

Online marketplaces usage for product search in the Nordics 2023, by age group

Revenue of Schibsted's online marketplaces in the Nordic countries from 2019 to 2023 (in million Norwegian kroner)

Online Marketplaces

Revenue of Schibsted's marketplaces in the Nordics 2019-2023

Recommended statistics

Overview

4

Overview

Leading marketplaces

9

Leading marketplaces

Second-hand marketplaces

9

Second-hand marketplaces

Top marketplace apps

4

Top marketplace apps

Online shoppers

8

Online shoppers

Further reports

Get the best reports to understand your industry

E-commerce in Sweden
E-commerce in Sweden
E-commerce in Denmark
E-commerce in Denmark
E-commerce in Norway
E-commerce in Norway
E-commerce in Finland
E-commerce in Finland
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch