Online marketplaces in the United States - statistics & facts

American marketplaces rule the American market. Few e-commerce nations have such a strong emphasis on domestic enterprises as the United States. Amazon, Walmart, Target, and eBay were all founded on U.S. soil, and are currently running the show when it comes to marketplace e-commerce. These online retailers are responsible for a large portion of the ever-growing e-commerce revenue, which is estimated to reach over 1.2 trillion U.S. dollars in 2024.

Leading online marketplace: Amazon

GMV of Amazon: ***bn USD

Walmart's share of online marketplace visits: ***%

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Current statistics on this topic

Online fashion resale marketplace sales in the United States from 2022 to 2026 (in billion U.S. dollars)

Online Retail

U.S. fashion digital resale marketplace sales 2022-2026

Online Marketplaces

Leading online marketplaces in the U.S. 2023, by monthly visits

Number of unique visitors to Amazon, Temu, Shein, and AliExpress in the United States from September 2022 to March 2023 (in millions)

Online Marketplaces

Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023

E-commerce overview

Retail e-commerce sales in the U.S. 2000-2024
Retail e-commerce sales in the U.S. 2000-2024
Retail e-commerce sales in the United States from 2000 to 2024 (in million U.S. dollars)
Number of users of e-commerce in the United States 2017-2029
Number of users of e-commerce in the United States 2017-2029
Number of users of e-commerce in the United States from 2017 to 2029 (in millions)
Revenue per user of e-commerce in the United States 2017-2030
Revenue per user of e-commerce in the United States 2017-2030
Revenue per user of e-commerce in the United States from 2017 to 2030 (in U.S. dollars)
Most used social commerce platforms by digital shoppers in the U.S. 2024
Most used social commerce platforms by digital shoppers in the U.S. 2024
Most popular social commerce platforms among digital buyers in the United States in 2024
Recommerce market value 2020-2030
Recommerce market value 2020-2030
Market size of recommerce worldwide from 2020 to 2030 (in billion U.S. dollars)

Leading players

Most popular online shops in the U.S. 2025
Most popular online shops in the U.S. 2025
Most popular online shops in the U.S. as of September 2025
Leading online marketplaces in the U.S. 2024, by GMV
Leading online marketplaces in the U.S. 2024, by GMV
Most popular online marketplaces in the United States in 2024, based on gross merchandise value (in million U.S. dollars)
Most downloaded marketplace apps in the U.S. 2024
Most downloaded marketplace apps in the U.S. 2024
Leading marketplace apps in the United States in 2024, by number of downloads (in millions)
Amazon revenue 2004-2024
Amazon revenue 2004-2024
Revenue of Amazon from 2004 to 2024 (in billion U.S. dollars)
GMV of walmart.com from 2014 to 2026
GMV of walmart.com from 2014 to 2026
Gross merchandise value (GMV) of walmart.com from 2014 to 2026 (in million U.S. dollars)
eBay Inc. revenue 2013-2024
eBay Inc. revenue 2013-2024
Revenue of eBay Inc. from 2013 to 2024

Amazon

Net sales of Amazon in leading markets 2014-2024
Net sales of Amazon in leading markets 2014-2024
Annual net sales of Amazon in selected leading markets from 2014 to 2024 (in billion U.S. dollars)
Amazon third-party seller share 2007-2025
Amazon third-party seller share 2007-2025
Share of paid units sold by third-party sellers on the Amazon platform from 2nd quarter 2007 to 4th quarter 2025
Amazon: most profitable sellers worldwide 2024, by category
Amazon: most profitable sellers worldwide 2024, by category
Most profitable sellers on Amazon worldwide in 2024, by product category
Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023
Number of Amazon independent sellers in the U.S. 2023, by state
Number of Amazon independent sellers in the U.S. 2023, by state
Number of small and medium-sized independent Amazon sellers in the U.S. in 2023, by state*
Number of U.S. Amazon Prime users 2017-2024
Number of U.S. Amazon Prime users 2017-2024
Number of Amazon Prime users in the United States from 2017 to 2022 with a forecast for 2023 and 2024 (in millions)
ACSI - U.S. customer satisfaction with Amazon.com 2025
ACSI - U.S. customer satisfaction with Amazon.com 2025
U.S. customer satisfaction with Amazon.com from 2000 to 2025 (index score)

Consumer behavior

Main online platforms for product and brand discovery in the U.S. and the UK 2024
Main online platforms for product and brand discovery in the U.S. and the UK 2024
Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2024
Expected channels to spend on during Black Friday in the U.S. 2023
Expected channels to spend on during Black Friday in the U.S. 2023
Leading channels consumers in the United States expect to spend on during Black Friday in 2023
Projected website usage for online holiday gift shopping in the U.S. 2025
Projected website usage for online holiday gift shopping in the U.S. 2025
Leading websites consumers plan to use when shopping online for holiday gifts in the United States as of August 2025
Share of consumers who complete beauty purchases online in the U.S. 2024, by channel
Share of consumers who complete beauty purchases online in the U.S. 2024, by channel
Online destinations where consumers are most likely to complete beauty purchases in the United States in 2024
Average spend on Amazon in the U.S. 2023, by generation
Average spend on Amazon in the U.S. 2023, by generation
Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars)
Leading shopping apps for Gen Z in the U.S. 2023
Leading shopping apps for Gen Z in the U.S. 2023
Most popular shopping apps among Gen Z users in the United States as of July 2023
Leading shopping apps for millennials in the U.S. 2023
Leading shopping apps for millennials in the U.S. 2023
Most popular shopping apps among millennials in the United States as of July 2023

Chinese marketplaces in the U.S.

Leading Chinese online marketplaces in the U.S. 2024
Leading Chinese online marketplaces in the U.S. 2024
Share of consumers shopping on Chinese marketplaces in the United States in 2024
Most purchased items on Chinese marketplaces in the U.S. 2024
Most purchased items on Chinese marketplaces in the U.S. 2024
Leading purchased items in Chinese marketplaces in the United States in 2024
Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023
Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023
Number of unique visitors to Amazon, Temu, Shein, and AliExpress in the United States from September 2022 to March 2023 (in millions)
Online clothing shoppers who have used Shein or Temu in the U.S. 2023
Online clothing shoppers who have used Shein or Temu in the U.S. 2023
Share of online clothing shoppers who have used Shein or Temu in the United States as of September 2023
Shein app: monthly downloads in the U.S. 2017-2025, by device
Shein app: monthly downloads in the U.S. 2017-2025, by device
Monthly downloads of the Shein app on iOS and Android devices in the United States from January 2017 to February 2025
Monthly Temu app downloads in the U.S. 2022-2025
Monthly Temu app downloads in the U.S. 2022-2025
Monthly downloads of the Temu app in the United States from September 2022 to February 2025
Estimated active users of Temu in the U.S. 2022-2023
Estimated active users of Temu in the U.S. 2022-2023
Estimated active users of Temu in the United States from October 2022 to April 2023 (in millions)
TikTok users who have used TikTok Shop in the U.S. 2023, by TikTok use frequency
TikTok users who have used TikTok Shop in the U.S. 2023, by TikTok use frequency
Share of TikTok users who have used TikTok Shop by frequency of TikTok app usage in the United States as of September 2023

Leading online marketplace: Amazon

GMV of Amazon: ***bn USD

Walmart's share of online marketplace visits: ***%

Key figures

The most important key figures provide you with a compact summary of the topic of "Online marketplaces in the United States" and take you straight to the corresponding statistics.

Amazon revenue
637.96bn USD
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Detailed statistics
Amazon revenue 2004-2024
Sales revenue North America
*****bn USD
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Net sales revenue of Amazon from 2006-2024, by segment
Number of monthly visits to Amazon.com
2.2bn
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Detailed statistics
Total global visitor traffic to amazon.com 2024

eBay net revenue
10.28bn USD
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eBay Inc. revenue 2013-2024
Number of active buyers
***m
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Detailed statistics
eBay: quarterly active buyers worldwide 2010-2025
Leading seller on eBay by feedback
musicmagpie
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Detailed statistics
eBay: sellers with the most feedback worldwide 2025

Recommerce market value
*****bn USD
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Detailed statistics
Recommerce market value 2020-2030
Share of secondhand purchasers
**%
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Detailed statistics
Share of second hand purchasers in selected countries 2025
Etsy's transaction fee
***%
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Detailed statistics
Fees charged for selling on Etsy 2025