Second-hand e-commerce in the Nordics - statistics & facts

Second-hand online shopping has become favored in the Nordics. To illustrate, almost a quarter of online shoppers regularly purchased second-hand items online in Finland in 2023. Even more so in Sweden, where over half of the shoppers bought pre-loved items from online marketplaces that same year. A variety of e-commerce channels are available, including browsing through online stores, using apps, or shopping via online marketplaces.

Retail e-commerce revenue in the Nordics: **bn EUR

Swedes most purchased second-hand products online: Fashion

Danes favorite recommerce items: Clothes, shoes, and accessories

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Current statistics on this topic

Number of website visits to selected marketplaces for buying and selling second-hand items online in the Nordics in February 2024 (in millions)

C2C E-Commerce

Website traffic to selected recommerce marketplaces in the Nordics 2024

The most popular destinations for online second-hand shopping in Sweden in 2023

C2C E-Commerce

Top online resale destinations in Sweden 2023

Main reasons consumers purchase second-hand items online in Denmark in 2024

Digital Shopping Behaviour

Reasons to buy used items online in Denmark 2024

Overview

Value of the secondhand apparel market worldwide from 2021 to 2029
Value of the secondhand apparel market worldwide from 2021 to 2029
Secondhand apparel market value worldwide from 2021 to 2029 (in billion U.S. dollars)
Share of second hand purchasers in selected countries 2025
Share of second hand purchasers in selected countries 2025
Share of second hand purchasers in selected countries as of September 2025
Revenue of the e-commerce industry in the Nordics 2017-2029
Revenue of the e-commerce industry in the Nordics 2017-2029
Revenue of the e-commerce industry in the Nordics from 2017 to 2029 (in billion U.S. dollars)
B2C sellers' main issues with recommerce in Finland 2023
B2C sellers' main issues with recommerce in Finland 2023
Main challenges businesses-to-consumer sellers face with recommerce in Finland in 2023

Companies

Revenue of Schibsted's marketplaces in the Nordics 2019-2023
Revenue of Schibsted's marketplaces in the Nordics 2019-2023
Revenue of Schibsted's online marketplaces in the Nordic countries from 2019 to 2023 (in million Norwegian kroner)
GMV of Tradera from 2017 to 2023
GMV of Tradera from 2017 to 2023
Gross Merchandise Value (GMV) of Tradera from 2017 to 2023 (in million US dollars)
Revenue of Blocket 2018-2022
Revenue of Blocket 2018-2022
Annual revenue of Blocket from 2018 to 2022 (in million Swedish krona)
Revenue of Finn.no 2018-2022
Revenue of Finn.no 2018-2022
Annual revenue of Finn.no from 2018 to 2022 (in million Norwegian kroner)
Net income of Trendsales 2018-2022
Net income of Trendsales 2018-2022
Net income of Trendsales from 2018 to 2022 (in million Danish kroner)
Revenue of Tori.fi 2018-2022
Revenue of Tori.fi 2018-2022
Annual revenue of Tori.fi from 2018 to 2022 (in million euros)

Leading platforms

Website traffic to selected recommerce marketplaces in the Nordics 2024
Website traffic to selected recommerce marketplaces in the Nordics 2024
Number of website visits to selected marketplaces for buying and selling second-hand items online in the Nordics in February 2024 (in millions)
Bounce rate of selected recommerce marketplaces in the Nordics 2024
Bounce rate of selected recommerce marketplaces in the Nordics 2024
Bounce rate of selected online marketplaces for buying and selling second-hand items in the Nordics in February 2024
Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024
Pages viewed per visit of selected second-hand marketplaces in the Nordics 2024
Average number of pages viewed per visit of selected second-hand online marketplaces in the Nordics in February 2024
Leading e-commerce and shopping websites in Sweden 2023, based on visit share
Leading e-commerce and shopping websites in Sweden 2023, based on visit share
Most popular e-commerce and shopping websites in Sweden in December 2023, based on share of visits
Leading e-commerce and shopping websites in Finland 2023, based on visit share
Leading e-commerce and shopping websites in Finland 2023, based on visit share
Most popular e-commerce and shopping websites in Finland in December 2023, based on share of visits
Key figures on C2C site Tradera 2023
Key figures on C2C site Tradera 2023
Key figures on C2C online marketplace Tradera in 2023
Most trending product categories on Tradera in 2023
Most trending product categories on Tradera in 2023
Most trending product categories on C2C online marketplace Tradera in 2023
Most trending keywords on DBA 2023, by search growth
Most trending keywords on DBA 2023, by search growth
Most trending keywords on Danish marketplace Den Blå Avis (DBA) in 2023, by year-over-year search volume growth

Shoppers

Top online resale destinations in Sweden 2023
Top online resale destinations in Sweden 2023
The most popular destinations for online second-hand shopping in Sweden in 2023
Second-hand online shopping in Sweden 2024, by category
Second-hand online shopping in Sweden 2024, by category
Most purchased second-hand products online in Sweden in 2024, by category
Average purchase amount of second-hand online shopping in Sweden 2023
Average purchase amount of second-hand online shopping in Sweden 2023
Most popular product categories for second-hand shopping online in Sweden in 2023, by average purchase amount
Shopping channels for buying used items in Denmark 2023
Shopping channels for buying used items in Denmark 2023
Share of second-hand shoppers making online and offline purchases in Denmark in 2023, by channel
Leading second-hand items purchased online in Denmark 2023
Leading second-hand items purchased online in Denmark 2023
Share of consumers purchasing second-hand items online in Denmark as of March 2023, by product category
Reasons to buy used items online in Denmark 2024
Reasons to buy used items online in Denmark 2024
Main reasons consumers purchase second-hand items online in Denmark in 2024
Digital shoppers who bargain second-hand in Denmark 2023, by region
Digital shoppers who bargain second-hand in Denmark 2023, by region
Share of online shoppers haggling over second-hand prices in Denmark in 2023, by region
Share of second-hand consumers in Finland 2023, by type
Share of second-hand consumers in Finland 2023, by type
Share of consumers engaging in recommerce in Finland in 2023, by type
Most common second-hand purchases by category in Finland 2025
Most common second-hand purchases by category in Finland 2025
Most common second-hand purchases by category in Finland as of June 2025

Mobile traffic

Second-hand shopping apps' monthly downloads in Sweden 2023-2024
Second-hand shopping apps' monthly downloads in Sweden 2023-2024
Downloads of leading recommerce apps in Sweden from January 2023 to February 2024
Second-hand shopping apps' monthly downloads in Norway 2024-2025
Second-hand shopping apps' monthly downloads in Norway 2024-2025
Downloads of leading recommerce apps in Norway from January 2024 to June 2025
Second-hand shopping apps' monthly downloads in Denmark 2023-2024
Second-hand shopping apps' monthly downloads in Denmark 2023-2024
Downloads of leading recommerce apps in Denmark from January 2023 to February 2024
Second-hand shopping apps' monthly downloads in Finland 2023-2024
Second-hand shopping apps' monthly downloads in Finland 2023-2024
Downloads of leading recommerce apps in Finland from January 2023 to February 2024
EBay mobile audience share in the Nordics 2023, by age group
EBay mobile audience share in the Nordics 2023, by age group
Distribution of eBay mobile shoppers in the Nordic countries as of March 2023, by age group

Retail e-commerce revenue in the Nordics: **bn EUR

Swedes most purchased second-hand products online: Fashion

Danes favorite recommerce items: Clothes, shoes, and accessories

Key figures

The most important key figures provide you with a compact summary of the topic of "Second-hand e-commerce in the Nordics" and take you straight to the corresponding statistics.

Annual revenue of Blocket
****bn SEK
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Detailed statistics
Revenue of Blocket 2018-2022
Annual revenue of Finn.no
***m NOK
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Detailed statistics
Revenue of Finn.no 2018-2022
Annual net income of Trendsales
***m DKK
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Detailed statistics
Net income of Trendsales 2018-2022

Most popular e-commerce site in Sweden
Blocket.se
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Detailed statistics
Leading e-commerce and shopping websites in Sweden 2023, based on visit share
Most popular e-commerce site in Finland
Tori.fi
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Detailed statistics
Leading e-commerce and shopping websites in Finland 2023, based on visit share
Bounce rate of Finn.no
****%
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Detailed statistics
Bounce rate of selected recommerce marketplaces in the Nordics 2024

Leading second-hand app in Sweden
Vinted
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Detailed statistics
Second-hand shopping apps' monthly downloads in Sweden 2023-2024
Leading second-hand app in Denmark
DBA
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Detailed statistics
Second-hand shopping apps' monthly downloads in Denmark 2023-2024
Leading second-hand app in Finland
Vinted
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Detailed statistics
Second-hand shopping apps' monthly downloads in Finland 2023-2024