Xin Ou
Research expert covering Greater China
Vinted - statistics & facts
Needing an easy way to sell her extra clothing during a move to Vilnius, Lithuania, co-founder Milda Mitkutė worked together with Justas Janauskas to bring Vinted to life in 2008. Since then, the recommerce site has arguably become the most notable second-hand fashion marketplace throughout Europe, used by millions of buyers and sellers alike in its twenty-one operating markets.
Vinted’s revenue isn’t the only figure that the company can boast – in 2024, Vinted’s estimated gross merchandise volume (GMV) also reached new heights, totaling over 12.5 billion euros, of which the most was generated in France, followed by the UK, and then Germany. Vinted Group’s immense success led the company to launch Vinted Ventures in 2025, a dedicated investment arm intended to support Series A to C recommerce startups throughout Europe.
Why do buyers and sellers love to use Vinted? In a survey conducted by the company in 2023, both sellers and buyers opened up about the perks of using the platform. Eight in ten Vinted sellers noted that they would not have been able to sell their items without the marketplace. Over half of surveyed buyers were successfully spending less overall since they began using the platform.
The massive success achieved by Vinted proves that even while other channels within the online fashion industry continue to grow and attract users, so long as people have reasons to sell and buy second-hand, their platform will always have a market to thrive in.
Lithuania's first tech unicorn
Keeping Vinted’s positive reputation and vast userbase in mind, it is unsurprising that the company is the first tech unicorn to come out of its headquarter country of Lithuania. Vinted officially reached unicorn status in 2019 after raising a total of one billion euros in funding. Since then, the C2C marketplace has not let its investors down. In 2024, the company’s annual revenue totaled at just over 813 million euros. This is well over triple the revenue generated only three years prior in 2021, and since the company went public in 2017, an especially impressive increase from the ten million euros of reported revenue that year.Vinted’s revenue isn’t the only figure that the company can boast – in 2024, Vinted’s estimated gross merchandise volume (GMV) also reached new heights, totaling over 12.5 billion euros, of which the most was generated in France, followed by the UK, and then Germany. Vinted Group’s immense success led the company to launch Vinted Ventures in 2025, a dedicated investment arm intended to support Series A to C recommerce startups throughout Europe.
The whereabouts and whys of Vinted shoppers
While Europe has a wide range of fashion brands to buy from, ranging from fast fashion brands like Shein and ASOS to curated marketplaces like Zalando, the Vinted shopping app still ranks among the most popular fashion shopping apps in several of its markets. Across the European continent, most of these downloads came from the UK, with 6.4 million, followed by France, Italy, and Germany respectively.Why do buyers and sellers love to use Vinted? In a survey conducted by the company in 2023, both sellers and buyers opened up about the perks of using the platform. Eight in ten Vinted sellers noted that they would not have been able to sell their items without the marketplace. Over half of surveyed buyers were successfully spending less overall since they began using the platform.
The massive success achieved by Vinted proves that even while other channels within the online fashion industry continue to grow and attract users, so long as people have reasons to sell and buy second-hand, their platform will always have a market to thrive in.
