Artificial intelligence (AI) in European e-commerce - statistics and facts

With the European market of artificial intelligence estimated to be worth 43 billion euros in 2024 , new opportunities have opened for e-commerce companies able to innovate. European online shoppers like to engage themselves with the enhanced online experience that AI offers, but they still have reservations about data privacy.

AI market in Europe by 2030: ***bn EUR

AI market growth in Europe in 2024: **%

AI startup funding in Europe: ****bn USD

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Current statistics on this topic

Artificial Intelligence

Share of enterprises using AI in Europe 2021-2024, by country

Artificial Intelligence

Number of AI companies in major economies worldwide 2023

Artificial Intelligence

Distribution of spending on AI in Europe 2024, by industry

Overview

Market size of AI in Europe 2020-2031
Market size of AI in Europe 2020-2031
Market size of AI in Europe from 2020 to 2031 (in billion U.S. dollars)
Growth of the AI market in Europe 2021-2031
Growth of the AI market in Europe 2021-2031
Growth of the AI market in Europe from 2021 to 2031
Wholesale and retail enterprises using AI in the EU 2023, by country
Wholesale and retail enterprises using AI in the EU 2023, by country
Share of wholesale and retail trade enterprises using AI technologies in the European Union in 2023, by country
Distribution of spending on AI in Europe 2024, by industry
Distribution of spending on AI in Europe 2024, by industry
Estimated share of spending on artificial intelligence (AI) and generative AI in Europe in 2024, by industry
Spending on AI in Europe 2024, by industry
Spending on AI in Europe 2024, by industry
Estimated spending on artificial intelligence (AI) and generative AI in Europe in 2024, by industry (in billion U.S. dollars)

Business adoption

Helpful tools and services for Amazon sellers in Europe 2024
Helpful tools and services for Amazon sellers in Europe 2024
Most helpful tools and services for Amazon sellers during the holiday season in Europe in 2024
Key applications of AI in retail companies in Italy 2024
Key applications of AI in retail companies in Italy 2024
Main uses of artificial intelligence (AI) in retail companies in Italy in 2024
Intended innovations in technology by B2C e-commerce in Italy in 2024
Intended innovations in technology by B2C e-commerce in Italy in 2024
Tech innovations planned by B2C e-commerce companies in Italy in 2024
Use of Gen AI in e-commerce in France 2025
Use of Gen AI in e-commerce in France 2025
Share of e-commerce professionals using generative artificial intelligence (AI) in France in 2024 in 2025
Main uses of generative AI among big retailers in France 2024
Main uses of generative AI among big retailers in France 2024
Main uses of generative AI among big retailers in France in 2024
Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
Share of online retailers who have used artificial intelligence (AI) in Sweden in 2024
E-retailers who believe that they can become more profitable by using AI Sweden 2024
E-retailers who believe that they can become more profitable by using AI Sweden 2024
Share of online retailers who believe using artificial intelligence (AI) will lead to profitability in Sweden in 2024
Retail marketers opinions on AI adoption in selected countries 2024
Retail marketers opinions on AI adoption in selected countries 2024
Opinions of retail marketers regarding AI adoption in selected countries in 2024

Consumer attitudes

Opinions about AI in online CX in Europe 2024
Opinions about AI in online CX in Europe 2024
Opinions about use of AI in the shopping experience in Europe in 2024
Opinions about AI in online CX in the UK 2024
Opinions about AI in online CX in the UK 2024
Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024
Opinions about AI in online CX in Germany 2024
Opinions about AI in online CX in Germany 2024
Opinions about use of AI in the shopping experience in Germany in 2024
Opinions about AI in online CX in France 2024
Opinions about AI in online CX in France 2024
Opinions about use of AI in the shopping experience in France in 2024
Opinions about AI in online CX in Ireland 2024
Opinions about AI in online CX in Ireland 2024
Opinions about use of AI in the shopping experience in Ireland in 2024
Opinions about AI in online CX in the Netherlands 2024
Opinions about AI in online CX in the Netherlands 2024
Opinions about use of AI in the shopping experience in the Netherlands in 2024
Privacy concerns of consumers about AI in selected countries 2024
Privacy concerns of consumers about AI in selected countries 2024
Share of consumers concerned about data and privacy risks posed by AI in selected countries in 2024

AI-powered features

Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
Adoption of artificial intelligence (AI) payments in 7 countries Europe and NA 2024
Share of consumers in selected countries in Europe and North America who indicate they are comfortable with companies using artificial intelligence (AI) to improve digital payments as of 2024
Consumers expecting AI-driven recommendations to be standard practice by 2050
Consumers expecting AI-driven recommendations to be standard practice by 2050
Share of consumers expecting accurate AI-driven recommendations to be standard practice by 2050 in Europe, by country
Consumers engaging with Gen AI chatbots 2024, by country
Consumers engaging with Gen AI chatbots 2024, by country
Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country
Consumers struggling with AI customer service 2024, by country
Consumers struggling with AI customer service 2024, by country
Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country
Consumer sentiment on AI personalization in the UK 2024, by generation
Consumer sentiment on AI personalization in the UK 2024, by generation
Consumer sentiment on AI personalization in the United Kingdom (UK) in 2024, by generational cohort
Shoppers valuing AI product recommendations in Sweden 2020-2024
Shoppers valuing AI product recommendations in Sweden 2020-2024
Share of shoppers valuing AI-powered product recommendations in Sweden from 2020 to 2024
Customer experience struggles with AI implementation 2024
Customer experience struggles with AI implementation 2024
Main challenges encountered in implementing AI for customer experience uses in 2024

AI market in Europe by 2030: ***bn EUR

AI market growth in Europe in 2024: **%

AI startup funding in Europe: ****bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Artificial intelligence (AI) in European e-commerce" and take you straight to the corresponding statistics.

Main Gen AI use among big retailers in France
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Main uses of generative AI among big retailers in France 2024
Share of AI and XR launches in fashion e-commerce in Italy
**%
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B2C e-commerce AI & XR launches distribution in Italy 2023-2024, by sector
Online retailers who have used AI in Sweden
**%
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Share of online retailers who have used artificial intelligence (AI) in Sweden 2024
EU-based Amazon sellers finding Gen AI helpful
81%
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Helpful tools and services for Amazon sellers in Europe 2024

UK consumers not finding AI recommendations very useful
**%
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Opinions about AI in online CX in the UK 2024
German consumers thinking AI hardly enhances the shopping experience
**%
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Opinions about AI in online CX in Germany 2024
Irish consumers finding chatbots less effective than humans
**%
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Opinions about AI in online CX in Ireland 2024
Italian consumers finding good chatbot service very important
**%
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Importance of a good chatbot service in Italy 2024