Xin Ou
Research expert covering Greater China
Consumer behavior in Europe - statistics & facts
Consumer behavior is influenced by a myriad of factors, including the economic situation, social trends, and personal values. Europe has a diverse consumer landscape as it is made up of many cultures, which, of course, influences the way people shop. Despite this, there are some common attitudes shared by shoppers across the continent. Around 50 percent of consumers in Europe were pessimistic about their purchasing power and didn’t see it improving in the near future.
