Coronavirus (COVID-19): impact on holiday shopping in the U.S. - statistics & facts

The 2020 coronavirus (COVID-19) pandemic has had a profound impact on daily life in the United States. In order to prevent the spread of infection, people began staying and working from home, as well as wearing masks in public places. The virus has also deeply affected the way in which consumers in the United States shop for products. By the time the holiday season had arrived, COVID-19 was still present, meaning it would also have an influence on the busiest time of the year for retail.

Share of U.S. shoppers expecting to spend the same as last year during Cyber Weekend: **%

Share of U.S. shoppers planning to spend 2,000 USD or more on the holidays: **%

Share of U.S. shoppers who want COVID-19 safety precautions during Thanksgiving sales: **%

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Current statistics on this topic

Planned expenditure on the holiday season in the United States in 2025, by generation (in U.S. dollars)

Shopping Behavior

Expected spending on the holiday season in the U.S. 2025, by generation

Change in holiday spending behavior among U.S. consumers in 2023

Shopping Behavior

U.S. consumers: expected change in holiday spending in 2023

Leading influences to try a new store or online retailer for holiday shopping in the United States as of September 2020

Shopping Behavior

Reasons for trying a new store or online retailer for holiday shopping U.S. 2020

Overview

Holiday retail sales in the United States 2000-2025
Holiday retail sales in the United States 2000-2025
Holiday retail sales in the United States from 2000 to 2025 (in billion U.S. dollars)
Percentage change in retail holiday season sales in the U.S. 2016-2021, by type
Percentage change in retail holiday season sales in the U.S. 2016-2021, by type
Year-on-year growth rate of retail holiday season sales in the United States from 2016 to 2021, by type
Mobile retail e-commerce holiday season sales in the U.S. 2016-2020
Mobile retail e-commerce holiday season sales in the U.S. 2016-2020
Holiday season mobile retail e-commerce sales in the United States from 2016 to 2020 (in billion U.S. dollars)
U.S. consumers: expected change in holiday spending in 2023
U.S. consumers: expected change in holiday spending in 2023
Change in holiday spending behavior among U.S. consumers in 2023

Sales events

Share of U.S. consumers planning to shop Thanksgiving sales 2025
Share of U.S. consumers planning to shop Thanksgiving sales 2025
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by gender
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by gender
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by income
Share of U.S. consumers planning to shop Thanksgiving sales 2023, by income
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by income
Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020
Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020
Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020
Spending intentions in the United States during Black Friday/Cyber Monday 2020
Spending intentions in the United States during Black Friday/Cyber Monday 2020
How much do you expect to spend during Black Friday and Cyber Monday compared to last year?
Amount U.S. consumers plan to spend during the holiday season 2025
Amount U.S. consumers plan to spend during the holiday season 2025
How much do U.S. consumers plan to spend on holiday shopping in 2025?
Ways in which Thanksgiving period shopping can be improved in the United States 2020
Ways in which Thanksgiving period shopping can be improved in the United States 2020
What can retailers do to make your Thanksgiving period shopping better?

Shopping channel preference

Share of online vs. in-store holiday spending in the United States 2025
Share of online vs. in-store holiday spending in the United States 2025
Expected share of holiday budget spent online and in-store in the United States in 2025
U.S. COVID-19 impact on holiday shopping methods 2020
U.S. COVID-19 impact on holiday shopping methods 2020
Compared to last year, how interested are you in shopping for the holidays in the following ways?
U.S. adults who will do more than half of their holiday shopping online 2020, by age
U.S. adults who will do more than half of their holiday shopping online 2020, by age
Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group
Preference for contactless pickup during holiday season vs. last year US 2020
Preference for contactless pickup during holiday season vs. last year US 2020
Share of consumers who plan to use curbside/contactless pickup during holiday shopping in the United States in 2020

Spending behavior

Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel
Expected change in holiday spending in the United States 2020, by event
Expected change in holiday spending in the United States 2020, by event
Expected change in holiday season spending in the United States in 2020, by event
Expected consumer expenditure on holiday gifts U.S. 2020
Expected consumer expenditure on holiday gifts U.S. 2020
Share of planned consumer spending on gifts during the holiday season vs. last year in the United States in 2020
Expected spending on the holiday season in the U.S. 2025, by generation
Expected spending on the holiday season in the U.S. 2025, by generation
Planned expenditure on the holiday season in the United States in 2025, by generation (in U.S. dollars)
Main reasons shoppers plan to spend more during the holidays U.S. 2020
Main reasons shoppers plan to spend more during the holidays U.S. 2020
Leading reasons consumers plan to spend more during the holiday season in the United States in 2020

Shopping behavior

Change in holiday shopping behavior in the U.S. 2020
Change in holiday shopping behavior in the U.S. 2020
Share of Christmas shoppers who plan to change how they shop due to coronavirus in the United States in 2020
Levels of comfort with holiday shopping offline U.S. 2020, by location
Levels of comfort with holiday shopping offline U.S. 2020, by location
Consumers' level of comfort with offline holiday shopping in the United States as of September 2020, by location
Leading holiday shopping concerns during COVID-19 pandemic in the United States 2020
Leading holiday shopping concerns during COVID-19 pandemic in the United States 2020
Leading concerns about holiday shopping during the coronavirus pandemic in the United States in 2020
In-store safety protocols to reassure holiday shoppers in the U.S. 2020
In-store safety protocols to reassure holiday shoppers in the U.S. 2020
Which of the following safety measures would make you most comfortable shopping in stores during the upcoming holiday?
U.S. consumers' plans to start holiday shopping 2020
U.S. consumers' plans to start holiday shopping 2020
When consumers plan to start shopping for the holidays during COVID-19 in the United States in 2020
Number of physical stores visited as part of holiday shopping in the U.S. in 2024
Number of physical stores visited as part of holiday shopping in the U.S. in 2024
How many different brick-and-mortar stores do you plan to visit when purchasing holiday items?
Product requirements during Black Friday/Cyber Monday in the United States 2020
Product requirements during Black Friday/Cyber Monday in the United States 2020
What will you be looking for more when shopping for items during this year's Black Friday and Cyber Monday, compared to prior years?
Reasons for shorter holiday shopping duration in the United States 2020
Reasons for shorter holiday shopping duration in the United States 2020
What are your reasons for having a shorter holiday shopping duration or window than last year?
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Leading influences to try a new store or online retailer for holiday shopping in the United States as of September 2020

Share of U.S. shoppers expecting to spend the same as last year during Cyber Weekend: **%

Share of U.S. shoppers planning to spend 2,000 USD or more on the holidays: **%

Share of U.S. shoppers who want COVID-19 safety precautions during Thanksgiving sales: **%

Key figures

The most important key figures provide you with a compact summary of the topic of "Coronavirus (COVID-19): impact on holiday shopping in the U.S." and take you straight to the corresponding statistics.

Share of U.S. shoppers more interested in holiday shopping in-app compared to last year
31%
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Detailed statistics
U.S. COVID-19 impact on holiday shopping methods 2020
Share of U.S. adults planning to do over 50% of their holiday shopping online
71%
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Detailed statistics
U.S. adults who will do more than half of their holiday shopping online 2020, by age
Share of U.S. shoppers planning to use more curbside pickup during the holidays
**%
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Detailed statistics
Preference for contactless pickup during holiday season vs. last year US 2020

U.S. consumers spending less during the holidays than last year
**%
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Detailed statistics
Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
Share of U.S. consumers spending more because they want to indulge more this year
**%
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Detailed statistics
Main reasons shoppers plan to spend more during the holidays U.S. 2020
Planned spend of Gen Z on the holiday season in the U.S.
*****USD
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Detailed statistics
Expected spending on the holiday season in the U.S. 2025, by generation
Share of U.S. consumers planning to spend less than 100 USD on gifts this year
**%
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Detailed statistics
Expected consumer expenditure on holiday gifts U.S. 2020

When most U.S. shoppers plan to shop for the holidays during COVID-19
October
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Detailed statistics
U.S. consumers' plans to start holiday shopping 2020
Number of brick and mortar stores most U.S. shoppers plan to visit
*-*
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Detailed statistics
Number of physical stores visited as part of holiday shopping in the U.S. in 2024
Main reason for shorter holiday shopping duration in the U.S.
Concerns about COVID-19 exposure
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Detailed statistics
Reasons for shorter holiday shopping duration in the United States 2020
Main reason to try a new store or online retailer when holiday shopping in the U.S.
Better prices
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Detailed statistics
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020