Xin Ou
Research expert covering Greater China
U.S. Coupon Market Trends - Statistics & Facts
The coupon, which originated in the nineteenth century and has grown ever since, is a marketing strategy traditionally applied by CPG brands in order to provide consumers with a discount or rebate on various products. The concept, which is now ubiquitous, has become so common that approximately 90 percent of consumers in the United States admitted to having used coupons before.
