Xin Ou
Research expert covering Greater China
D2C e-commerce in Europe - statistics and facts
Although e-commerce has become a synonym for marketplaces, a significant part of digital commerce does not involve retailers or distributors. So-called direct-to-consumer (D2C) e-commerce refers to digitally native and established brands selling via their online channels. A selling model with almost no retail intermediaries means lower operating costs and ensures higher margins for companies. In Europe, over 20 percent of manufacturers sell through their website or app, with Ireland, the Netherlands, and Spain topping the EU-27 ranking.
