Xin Ou
Research expert covering Greater China
Online shopping behavior in Japan - statistics & facts
The retail store-loving Japanese consumers are embracing the convenience of online shopping but still unable to forego the familiarity of physical stores. They change the purchase channels depending on the desired products and do not hesitate to abandon their shopping carts if the process until checkout is not satisfactory. With over half of Japanese multi-person households shopping online, formulating a digital strategy that caters to consumer preference in the online space has become more important than ever in Japan’s e-commerce market.
