Xin Ou
Research expert covering Greater China
E-commerce checkout behavior - statistics & facts
Whether shoppers choose to buy on major e-commerce platforms or visit retailers’ websites directly, many obstacles can stand in the way of a completed purchase or transaction. Frustrating website layouts, long delivery delays, or a lack of a preferred payment options are some problems that online shoppers can face when deciding to buy a product online. These and many more issues during the checkout process can profoundly influence e-commerce conversion rates and cause online stores to lose a significant share of the growing e-commerce market.
