Gen Alpha online shopping behavior - statistics & facts

With the much-studied Generation Z fully entering adulthood in 2025, the next cohort of young consumers is starting to develop behavioral patterns that could very well determine the future of e-commerce. Gen Alpha, or Generation Alpha, is the generation born between 2010 and 2025. As such, this generation includes everyone from infants to young adolescents. Whereas Gen Z’s online shopping behavior is already well-known to the FMCG, retail, and e-commerce industries, their young successors are still a largely unexplored cohort. However, the first research findings suggest that Gen Alpha is approaching e-commerce in innovative ways.
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Published by Xin Ou, Dec 17, 2025

Key insights

Global e-commerce revenue
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E-commerce penetration rate in the U.S.
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Average online spend on health and beauty per visit
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Current statistics on this topic

Market size in the Metaverse e-commerce market worldwide from 2022 to 2030 (in billion U.S. dollars)

B2C E-Commerce

Market size in the Metaverse e-commerce market worldwide 2022-2030

Penetration rate in the Metaverse e-commerce market worldwide from 2022 to 2030

B2C E-Commerce

Penetration rate in the Metaverse e-commerce market worldwide 2022-2030

Leading product categories purchased by Generation Alpha in the United States in 2025

Shopping Behavior

Top product categories bought by Gen Alpha in the U.S. 2025

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