Xin Ou
Research expert covering Greater China
Holiday season e-commerce in the U.S. - statistics & facts
The last two months of the calendar year are known as the season of giving, and with good reason: this is when gift purchasing reaches an annual high. In the United States, online holiday retail sales in 2025 were set to get over 311 billion dollars, with the most money spent on Cyber Monday, which has become the biggest online shopping day in the U.S. With so many attentive shoppers expecting deals, and competitive retailers looking to attract consumers and grow their brands, bargains can be found online throughout the entire month of November leading up to both Black Friday and Cyber Five – the five days from Thanksgiving Day to Cyber Monday.
