Xin Ou
Research expert covering Greater China
Omnichannel retail in France - statistics & facts
The term “omnichannel”, referring to a comprehensive approach using multiple sales channels for a complete and cohesive experience, is gaining importance, and adds to the blurred boundaries between offline and online modes of shopping. Gen Z an millennials are the main omnichannel shopping adopters, whether for buying products online after seeing them in a store or ordering products and picking them up from a physical retailer. For consumers of all ages, Kiabi was elected as the chain with the best omnichannel customer experience, considering that it can be a real challenge for many brands in terms of consistency: matching prices and availability of products is tricky in a highly competitive market.
