Online retail in Hong Kong - statistics & facts

Hong Kong stands as one of Asia’s most sought-after shopping destinations, attracting around 50 million tourists each year and bringing in millions in revenue. For decades, brick-and-mortar stores have been the cornerstone of Hong Kong’s retail success. Nevertheless, the COVID-19 pandemic has accelerated its shift to online retail and the digital economy. In 2024, online retail sales in Hong Kong surpassed 30 billion Hong Kong dollars.

Leading e-commerce product category based on revenues: Fashion

Market size of grocery e-commerce in Hong Kong: *****m USD

Value of cross-border e-commerce retail sales in Hong Kong: ****bn USD

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Current statistics on this topic

Online retail sales in Hong Kong from 2020 to 2024 (in billion Hong Kong dollars)

Key Figures of E-Commerce

Online retail value in Hong Kong 2020-2024

Online Retail

Monthly e-commerce retail sales in Hong Kong 2023-2025

Number of users of e-commerce in Hong Kong from 2017 to 2029 (in millions)

Key Figures of E-Commerce

Number of users of e-commerce in Hong Kong 2017-2029

Retail industry in Hong Kong

Value of the total retail sales in Hong Kong 2014-2024
Value of the total retail sales in Hong Kong 2014-2024
Value of the total retail sales in Hong Kong from 2014 to 2024 (in billion Hong Kong dollars)
Annual growth of the total retail sales value Hong Kong 2014-2024
Annual growth of the total retail sales value Hong Kong 2014-2024
Annual growth of the total retail sales value in Hong Kong from 2014 to 2024
Total workforce in Hong Kong's retail industry 2014-2024
Total workforce in Hong Kong's retail industry 2014-2024
Total workforce in Hong Kong's retail industry from 2014 to 2024 (in 1,000s)
Number of retail outlets in Hong Kong 2014-2023
Number of retail outlets in Hong Kong 2014-2023
Number of establishments in retail sector in Hong Kong from 2014 to 2023

Online retail industry

Online retail value in Hong Kong 2020-2024
Online retail value in Hong Kong 2020-2024
Online retail sales in Hong Kong from 2020 to 2024 (in billion Hong Kong dollars)
Online sales share in Hong Kong's retail market 2020-2024
Online sales share in Hong Kong's retail market 2020-2024
Share of online sales in Hong Kong's retail industry from 2020 to 2024
Monthly e-commerce retail sales in Hong Kong 2023-2025
Monthly e-commerce retail sales in Hong Kong 2023-2025
Monthly online retail sales in Hong Kong from August 2023 to August 2025 (in billion Hong Kong dollars)
E-commerce retail sales in Hong Kong 2018-2023, by product
E-commerce retail sales in Hong Kong 2018-2023, by product
E-commerce retail sales in Hong Kong from 2018 to 2023, by product category (in million U.S. dollars)
E-commerce retail sales in Hong Kong 2018-2028, by device
E-commerce retail sales in Hong Kong 2018-2028, by device
E-commerce retail sales in Hong Kong in 2018 and 2023 with forecasts for 2024 and 2028, by device (in million U.S. dollars)
Online marketplace e-commerce retail sales in Hong Kong 2018-2023
Online marketplace e-commerce retail sales in Hong Kong 2018-2023
Online marketplace e-commerce retail sales in Hong Kong from 2018 to 2023 (in million U.S. dollars)

Leading online retailers

Leading online retailers based on retail sales in Hong Kong 2023
Leading online retailers based on retail sales in Hong Kong 2023
Leading e-commerce companies based on retail sales in Hong Kong in 2023 (in million U.S. dollars)
Overall traffic share of major online markets in Hong Kong 2024
Overall traffic share of major online markets in Hong Kong 2024
Leading e-commerce players in Hong Kong based on share of overall online shopping traffic as of August 2024
Mobile traffic share of major online markets in Hong Kong 2024
Mobile traffic share of major online markets in Hong Kong 2024
Leading e-commerce players in Hong Kong based on share of mobile shopping traffic as of August 2024
Number of online stores in Hong Kong 2025, by platform
Number of online stores in Hong Kong 2025, by platform
Number of online stores on leading e-commerce marketplaces in Hong Kong as of 2025, by platform (in 1,000s)

New retail trends

Frequency of shopping through live commerce in Hong Kong 2024
Frequency of shopping through live commerce in Hong Kong 2024
Frequency of purchasing through live commerce in Hong Kong as of May 2024
Most popular items in live commerce in Hong Kong 2024
Most popular items in live commerce in Hong Kong 2024
Most frequently purchased items in live commerce in Hong Kong as of May 2024
Frequency of purchasing something using social media Hong Kong 2025
Frequency of purchasing something using social media Hong Kong 2025
Frequency of purchasing something on social media during the last 12 months in Hong Kong as of February 2025
Item types purchased using social media Hong Kong 2025
Item types purchased using social media Hong Kong 2025
Types of items purchased via social media in Hong Kong as of February 2025

Online shopper demographics and behaviors

Number of users of e-commerce in Hong Kong 2017-2029
Number of users of e-commerce in Hong Kong 2017-2029
Number of users of e-commerce in Hong Kong from 2017 to 2029 (in millions)
Online shopping penetration in Hong Kong 2024, by gender
Online shopping penetration in Hong Kong 2024, by gender
Share of consumers who purchased items using a mobile phone or the internet in the past year in Hong Kong in 2024, by gender
Leading weekly online shopping activities in Hong Kong Q3 2024
Leading weekly online shopping activities in Hong Kong Q3 2024
Share of consumers who engaged in e-commerce activities each week in Hong Kong in 3rd quarter 2024, by type
Online shopping payment methods in Hong Kong 2024
Online shopping payment methods in Hong Kong 2024
Distribution of payment methods for online purchases in Hong Kong in 2024

Leading e-commerce product category based on revenues: Fashion

Market size of grocery e-commerce in Hong Kong: *****m USD

Value of cross-border e-commerce retail sales in Hong Kong: ****bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Online retail in Hong Kong" and take you straight to the corresponding statistics.

Preferred online shopping channel in Hong Kong
Multibrand online platforms
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Detailed statistics
Preferred online shopping channel APAC 2024, by country
Share of Hong Kong consumers who bought smartphones online
**%
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Detailed statistics
Leading smartphones purchase channels among consumers APAC 2024, by country
Share of Hong Kong consumers who bought cosmetic products online
**%
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Detailed statistics
Preferred channels for buying cosmetics APAC 2024, by country or territory

Most purchased items via social commerce
Clothing
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Detailed statistics
Item types purchased using social media Hong Kong 2025
Most popular live commerce platform type
Social media platforms with shoppable features
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Most popular live shopping platform types in Hong Kong 2024
Leading reason for live stream shopping
Discover new offers and discounts
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Detailed statistics
Reasons for shopping through live commerce in Hong Kong 2024

Leading payment method for online shopping in Hong Kong
Credit cards
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Online shopping payment methods used by consumers APAC 2024, by country
Share of digital wallet in e-commerce payment in Hong Kong
**%
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Detailed statistics
Digital wallet as a share of e-commerce payments APAC 2024, by country
Number of websites in Hong Kong that have Alipay as payment solution
*****
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Detailed statistics
Alipay usage on websites across 157 countries and territories worldwide 2023