Online reviews in e-commerce - statistics & facts

There was perhaps some truth in Oscar Wilde’s quote ‘There is only one thing in the world worse than being talked about, and that is not being talked about’ . Now that opinions have moved to the internet, businesses are able to monitor consumers’ views about their products. More than that, online retailers can ask customers to review their purchases. Either left spontaneously or pushed for by companies, online reviews represent a key post-purchase pillar and probably one of the last steps in the online customer journey.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Conversion rate increase due to user interaction with product reviews
***%
Type of UGC most likely to convince consumers to buy a product
Avg. star rating
U.S. people finding online customer reviews very helpful
**%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category

E-Commerce

Growth in average conversion rates of websites displaying reviews 2022, by category

Most reviewed sportswear websites in the United Kingdom (UK) in 2021, by number of reviews

Sporting Goods

Most reviewed sportswear websites in the UK 2021

Distribution of online fake reviews that were removed in 2021, by star rating

Social Media & User-Generated Content

Share of global fake online reviews removed 2021, by star rating

Further recommended statistics

Further reports

Get the best reports to understand your industry

Social commerce in the United States
Social commerce in the United States
Social commerce in Europe
Social commerce in Europe
Social commerce
Social commerce
E-commerce fraud
E-commerce fraud
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch