Online shopping behavior in Brazil - statistics & facts
Over two-thirds of the Brazilian population is set to shop online by 2027. But what motivates consumers to adopt e-commerce as a shopping channel? Most surveyed digital buyers in Brazil resort to the internet to research before planning a major purchase. Besides this first step in the customer journey, other factors luring consumers towards e-commerce include relying on online reviews and the easiness of buying via mobile devices. However, there is no other attribute of online shopping that Brazilians value more than the comfort of having products home-delivered.
