Shoppable ads - statistics & facts

The golden rule of any online shopping experience? Removing frictions that might hinder users from purchasing. As the percentage of users abandoning their online shopping cart is already quite high, online retailers want to make sure that shoppers can buy a product the very moment they see it online. Shoppable ads displayed on web pages, online searches, and social media platforms combine advertising formats and online shopping, representing an additional revenue stream for retailers.

Search ads share out of shoppable ads use in the U.S. and UK: **%

Potential visual search use out of shoppable ads use in the U.S. and UK: **%

U.S. brands and agencies focusing more on shoppable ads: **%

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Current statistics on this topic

Share of digital advertising investment advertisers allocated to digital retail media in Europe as of June 2025, by ad type

Online Advertising

Retail media share of digital ad budgets in Europe 2025, by ad type

Online Advertising

Impact of retail media ads on customer acquisition worldwide 2024

Digital retail media advertising expenditure worldwide from 2021 to 2025 (in billion U.S. dollars)

Online Advertising

Digital retail media ad investment worldwide 2018-2028

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Key figures

The most important key figures provide you with a compact summary of the topic of "Shoppable ads" and take you straight to the corresponding statistics.

U.S. and UK consumers using shoppable search
**%
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Detailed statistics
Consumers who purchased through shoppable ads in the U.S. and UK 2023, by format
U.S. and UK Gen Z and young millennials engaging with visual search
**%
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Detailed statistics
Share of consumers engaging with shoppable ads in the U.S. and UK 2023, by age
Ad types capturing most attention on retail platforms
Products on sale
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Detailed statistics
Leading retail media ad types in the U.S. 2023

Most useful way companies may use customer data in the U.S. and UK
Limit number of times customers see the same ad
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Detailed statistics
Useful ways companies may use customer data in the U.S. and UK 2023
U.S. online clothing shoppers influenced by social media who have used TikTok Shop
**%
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Detailed statistics
Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023
Polish shoppers buying from shoppable ads on social media
**%
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Detailed statistics
Ways to buy on social media in Poland 2023