Xin Ou
Research expert covering Greater China
Shopping behavior in the Asia-Pacific region - statistics & facts
The way consumers in the Asia-Pacific region shop has transformed drastically, driven by factors such as the rise of digital platforms, social commerce, and evolving consumer expectations. As the population becomes more tech-savvy, along with increasing smartphone penetration, online shopping is no longer just a convenience, but rather a lifestyle. Consumers in the region are embracing innovative shopping choices, from AI-driven product recommendations to live-streamed product showcases, resulting in faster purchase decisions than before.
