Amazon Prime Day in the UK - statistics & facts

Further recommended statistics

• Basic Statistic Global Amazon Prime Day shopping volume 2018-2025
  

  Global Amazon Prime Day shopping volume 2018-2025

  Number of items purchased by Amazon Prime members worldwide during Amazon Prime Day in selected years from 2018 to 2025 (in millions)

• Premium Statistic Average order value on Amazon Prime Day in the United States 2025
  

  Average order value on Amazon Prime Day in the United States 2025

  Distribution of online orders on Amazon Prime Day in the United States in 2025, by average value

• Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2025
  

  Spending intentions during Amazon Prime Day in the U.S. 2022-2025

  Average shopping cart value during Amazon Prime Day in the United States from 2022 to 2025 (In U.S. dollars)

• Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2025
  

  Purchases planned on Amazon Prime Day in the U.S. 2025

  Share of shoppers planning to purchase on Amazon Prime Day in the United States in 2025, by product category

• Premium Statistic ChatGPT vs. Amazon Rufus use on Prime Day in the United States 2025
  

  ChatGPT vs. Amazon Rufus use on Prime Day in the United States 2025

  Share of shoppers using ChatGPT vs. Amazon Rufus during Prime Days in the United States in 2025, by generational cohort

• Premium Statistic U.S. shoppers using Amazon Rufus on Prime Day 2025
  

  U.S. shoppers using Amazon Rufus on Prime Day 2025

  Share of shoppers expecting to use Amazon Rufus during Prime Days in the United States in 2025

• Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2025
  

  Purchase intent of Amazon Prime Day shoppers in the U.S. 2025

  Most popular types of purchases made by Amazon Prime Day shoppers in the United States in July 2025

• Basic Statistic U.S. user purchase intent on Amazon Prime Day 2025
  

  U.S. user purchase intent on Amazon Prime Day 2025

  Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021 and 2025

• Premium Statistic Tariffs impact on Amazon Prime Days spending in the U.S. 2025
  

  Tariffs impact on Amazon Prime Days spending in the U.S. 2025

  Potential impact of higher tariffs on consumer spending during Amazon Prime Days in the United States as of May 2025

• Premium Statistic Shopper spend on Amazon Prime Days in the U.S. by generation 2025
  

  Shopper spend on Amazon Prime Days in the U.S. by generation 2025

  Shopper spend on Amazon Prime Days in the United States in 2025, by generation

• Basic Statistic Amazon Prime Day duration 2015-2025
  

  Amazon Prime Day duration 2015-2025

  Annual duration of Amazon Prime Day online shopping event from 2015 to 2025 (in hours)

• Premium Statistic Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2025
  

  Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2025

  Value of Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. from 2022 to 2025 (in million U.S. dollars)

• Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2025
  

  Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2025

  Leading product categories purchased by Amazon Prime Day shoppers in the United States in 2025

• Premium Statistic U.S. shoppers using ChatGPT on Prime Day 2025
  

  U.S. shoppers using ChatGPT on Prime Day 2025

  Share of shoppers expecting to use ChatGPT during Prime Days in the United States in 2025

• Premium Statistic Average discount rates on Amazon Prime Days in the U.S. 2025
  

  Average discount rates on Amazon Prime Days in the U.S. 2025

  Average discount rates on Amazon Prime Days in the United States in 2025

• Premium Statistic Amazon Prime Days sales in the UK 2022-2025
  

  Amazon Prime Days sales in the UK 2022-2025

  Sales on Amazon Prime Days in the United Kingdom (UK) from 2022 to 2025 (in million British pounds)

• Premium Statistic Amazon Prime Day sales 2016-2025
  

  Amazon Prime Day sales 2016-2025

  Amazon Prime Day sales in the United States from 2016 to 2025 (in billion U.S. dollars)

• Premium Statistic Customers' perception of Amazon Prime Day in the U.S. 2024
  

  Customers' perception of Amazon Prime Day in the U.S. 2024

  Consumers' perception of Amazon Prime Day in the United States in 2024

• Premium Statistic Average spending on Amazon Prime Day in the U.S. 2024
  

  Average spending on Amazon Prime Day in the U.S. 2024

  Average spend on Amazon Prime Day in the United States in 2024 (in U.S. dollars)

• Premium Statistic Share of voice on Amazon Prime Days in the U.S. in 2025
  

  Share of voice on Amazon Prime Days in the U.S. in 2025

  Share of voice on Amazon Prime Days in the United States in 2025, by product category

• Premium Statistic Reasons to purchase on Amazon Prime Days in the U.S. 2025
  

  Reasons to purchase on Amazon Prime Days in the U.S. 2025

  Reasons to purchase on Amazon Prime Days in the United States in 2025

• Premium Statistic Sales attributed to sponsored products on Amazon Prime Days in the U.S. 2022-2025
  

  Sales attributed to sponsored products on Amazon Prime Days in the U.S. 2022-2025

  Distribution of sales attributed to sponsored products on Amazon Prime Days in the U.S. from 2022 to 2025

• Premium Statistic Consumers interested in Amazon Prime Day in the U.S. 2024
  

  Consumers interested in Amazon Prime Day in the U.S. 2024

  Share of consumers interested in Amazon Prime Day in the United States in 2024

• Premium Statistic Amazon Ad console performance on Prime Days in the U.S. 2025
  

  Amazon Ad console performance on Prime Days in the U.S. 2025

  Yearly change in performance of sponsored products ad formats on Amazon Prime Days in 2025

• Premium Statistic Leading movies on Amazon Prime South Korea 2024
  

  Leading movies on Amazon Prime South Korea 2024

  Most streamed movies on Amazon Prime in South Korea in 2024

• Premium Statistic Amazon revenue during Prime Day worldwide 2015-2025
  

  Amazon revenue during Prime Day worldwide 2015-2025

  Revenue from Amazon sales during Prime Day worldwide between 2015 and 2025 (in billions of U.S. dollars)

• Premium Statistic Amazon Prime's ad awareness in the U.S. 2019-2024
  

  Amazon Prime's ad awareness in the U.S. 2019-2024

  Share of online users seeing Amazon Prime ads in the United States from 2019 to 2024

• Premium Statistic Share of Amazon Prime subscribers in the U.S. 2018-2025
  

  Share of Amazon Prime subscribers in the U.S. 2018-2025

  Share of Amazon customers in the United States who are Amazon Prime members from 2018 to 2025

• Premium Statistic Leading TV series on Amazon Prime South Korea 2024
  

  Leading TV series on Amazon Prime South Korea 2024

  Most streamed TV shows on Amazon Prime in South Korea in 2024

• Premium Statistic Singles' Day online GMV China 2025, by sector
  

  Singles' Day online GMV China 2025, by sector

  Singles' Day online gross merchandise volume (GMV) in China in November 2025, by sector (in billion yuan)

• Premium Statistic Distribution of Singles' Day online GMV China 2025, by sector
  

  Distribution of Singles' Day online GMV China 2025, by sector

  Distribution of Singles' Day online gross merchandise volume (GMV) in China in November 2025, by sector

• Premium Statistic Amazon Prime users in the U.S. 2025, by age group
  

  Amazon Prime users in the U.S. 2025, by age group

  Distribution of Amazon Prime shoppers in the United States in 2025, by age group

• Premium Statistic Amazon Prime Video revenue in Poland 2021-2024
  

  Amazon Prime Video revenue in Poland 2021-2024

  Revenue of Amazon Prime Video app in Poland from 2021 to 2024 (in 1,000 U.S. dollars)

• Premium Statistic Reasons for joining Amazon Prime in the U.S. 2024
  

  Reasons for joining Amazon Prime in the U.S. 2024

  Reasons for joining Amazon Prime in the United States in 2024

• Premium Statistic Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024
  

  Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024

  Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024

• Premium Statistic Share of consumers subscribing to Amazon Prime in the U.S. 2024
  

  Share of consumers subscribing to Amazon Prime in the U.S. 2024

  Share of consumers subscribing to Amazon Prime in the United States in 2024

• Premium Statistic Amazon Prime Video usage rate worldwide 2022-2024, by region
  

  Amazon Prime Video usage rate worldwide 2022-2024, by region

  Penetration rate of Amazon Prime Video worldwide from 4th quarter 2022 to 1st quarter 2024, by region

• Premium Statistic Amazon Australia online store segment revenue 2021-2024
  

  Amazon Australia online store segment revenue 2021-2024

  Online store segment revenue of Amazon Australia from 2021 to 2024 (in million U.S. dollars)

• Premium Statistic Popularity and fame of Amazon Prime in the UK 2021-2024
  

  Popularity and fame of Amazon Prime in the UK 2021-2024

  Share of people having heard of or liked Amazon Prime in the United Kingdom (UK) in selected quarters from 1st quarter 2021 to 4th quarter 2024

• Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2024
  

  Number of Amazon Prime subscribers in the U.S. 2016-2024

  Number of Amazon Prime members in the United States from 1st quarter 2016 to 1st quarter 2024 (in millions)

• Premium Statistic Share of Amazon Prime subscribers in Japan 2024
  

  Share of Amazon Prime subscribers in Japan 2024

  Share of people subscribed to Amazon Prime in Japan as of September 2024

• Premium Statistic Average discount rate growth on products before and on Prime Days 2024, by category
  

  Average discount rate growth on products before and on Prime Days 2024, by category

  Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category

• Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2025
  

  Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2025

  Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2025 (in 1,000s)

• Premium Statistic Prices of Amazon Prime subscriptions in Poland 2025
  

  Prices of Amazon Prime subscriptions in Poland 2025

  Prices of monthly and annual Amazon Prime subscriptions in Poland as of February 2025 (in zloty)

• Premium Statistic Amazon Prime Video downloads in Poland 2021-2024
  

  Amazon Prime Video downloads in Poland 2021-2024

  Number of Amazon Prime Video app downloads in Poland from 2021 to 2024 (in 1,000s)

• Premium Statistic Most streamed movies on Amazon Prime Video Philippines 2024
  

  Most streamed movies on Amazon Prime Video Philippines 2024

  Most streamed movies on Amazon Prime Video in the Philippines in 2024, by index score

• Premium Statistic Most streamed movies on Amazon Prime in Turkey 2024
  

  Most streamed movies on Amazon Prime in Turkey 2024

  Most streamed movies on Amazon Prime in Turkey in 2024, by viewing activity index

• Premium Statistic Most streamed TV shows on Amazon Prime Video Philippines 2024
  

  Most streamed TV shows on Amazon Prime Video Philippines 2024

  Most streamed TV shows on Amazon Prime Video in the Philippines in 2024, by index score

• Premium Statistic Top streamed TV shows on Amazon Prime in Romania 2024
  

  Top streamed TV shows on Amazon Prime in Romania 2024

  Top streamed TV shows on Amazon Prime in Romania in 2024 (index value)

• Premium Statistic Top streamed movies on Amazon Prime in Romania 2024
  

  Top streamed movies on Amazon Prime in Romania 2024

  Top streamed movies on Amazon Prime in Romania in 2024 (index value)