E-commerce in Denmark – statistics & facts

The e-commerce market in Denmark has grown steadily in recent years, similar to that of its Nordic neighbors. In 2024, e-commerce revenue in Denmark is estimated be worth around 7.6 billion euros. By 2029, online retail revenue is forecast to hit 11 billion euros. This growth reflects the increasing popularity of online shopping, with many consumers now choosing to purchase goods and services digitally.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Retail e-commerce revenue
***bn EUR
Biggest e-commerce segment by revenue
Fashion
Number of yearly e-commerce transactions
***m

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Leading e-commerce platforms in Denmark as of May 2025, by market share

Key Figures of E-Commerce

Leading e-commerce software in Denmark 2025, by market share

Leading products and services purchased online in Denmark in 2024

Online Retail

Leading products and services bought online in Denmark 2024

Most popular online marketplaces in Denmark in 2024, by share of online shoppers

Online Marketplaces

Top digital marketplaces in Denmark 2024

Recommended statistics

Overview

7

Overview

Leading stores

6

Leading stores

E-commerce purchases

6

E-commerce purchases

Online shoppers

10

Online shoppers

Further reports

Get the best reports to understand your industry

Denmark
Denmark
E-commerce in the Nordics
E-commerce in the Nordics
Key economic indicators of the Nordic countries
Key economic indicators of the Nordic countries
Fashion e-commerce in the Nordics
Fashion e-commerce in the Nordics
Online marketplaces in the Nordics
Online marketplaces in the Nordics
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch