E-commerce in Finland - statistics & facts

Over the last few years, e-commerce has become increasingly popular in Finland. This is shown by the rising number of e-commerce users in the country. The Statista Digital Market Outlook estimates that there will be 4.1 million Finnish e-commerce users by 2025. Moreover, in 2024, e-commerce in Finland generated approximately 5.71 billion euro, a significant increase compared to the previous year.
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Published by Xin Ou, Dec 17, 2025

Key insights

E-commerce market revenue
****bn EUR
Number of e-commerce users
****m
Share of individuals using the internet to sell goods
*****%

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Current statistics on this topic

Top online stores in Finland in 2023, by e-commerce net sales (in million U.S. dollar)

B2C E-Commerce

Top 10 online stores in Finland 2023

Biggest e-commerce payment brands in Finland as of December 2024

Digital Shopping Behaviour

Biggest e-commerce payment brands in Finland 2024

Preferred methods of delivery in Finland in 2024

Online Retail

Preferred methods of delivery in Finland 2024

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Market overview

9

Market overview

Online shopping

6

Online shopping

Webshops and channels

5

Webshops and channels

E-commerce channels used by companies

5

E-commerce channels used by companies

Digital payments

3

Digital payments

Delivery methods and preferences

3

Delivery methods and preferences

Further reports

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E-commerce in the European Union
E-commerce in the European Union
E-commerce in the Nordics
E-commerce in the Nordics
E-commerce in Germany
E-commerce in Germany
E-commerce in Sweden
E-commerce in Sweden
E-commerce in Hungary
E-commerce in Hungary
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