Xin Ou
Research expert covering Greater China
Greenwashing in e-commerce - statistics & facts
In recent years, growing attention to environmental issues around the world has pressured brands across the retail sector to display credentials, initiatives, and services that prove an effort towards sustainability. This has led to the inadvertent phenomenon of greenwashing, a deceptive marketing practice where a brand’s sustainable activities are embellished or fabricated entirely. Along with brick-and-mortar retail, greenwashing also remains a prevalent practice within e-commerce.
