Impact of inflation on e-commerce – statistics & facts
E-commerce has traditionally been an industry relatively immune to inflationary pressures, since online retail generally involves fewer operating expenses than a brick-and-mortar store . However, as the COVID-19 pandemic revealed, external shocks can have unpredictable effects on industries and markets.
As the global economy was still reeling from pandemic-induced market disruptions, Russia’s invasion of Ukraine was yet another external shock that wreaked havoc on markets. This time, it had a deleterious impact across industries, particularly those that grew tremendously during the pandemic. In 2022, retail e-commerce sales growth reached 6.5 percent, down from a peak of 25.7 percent in 2020.
