Xin Ou
Research expert covering Greater China
Mobile commerce in South Korea - statistics & facts
Known as a country well-connected to the internet, South Korea is well accustomed to e-commerce, with most people opting for mobile shopping over other online channels. Completing daily shopping activities, such as booking flight tickets or paying bills, with ease via mobile devices appeals to South Korean consumers who usually value convenience. This preference for mobile shopping transactions has also been transparent in the continuous rise in sales since 2010.
