Key insights
- Annual app downloads worldwide
- bn

Detailed statistics
Mobile app downloads worldwide 2017-2029, by segment
- Annual app revenue worldwide
- bn USD

Detailed statistics
Mobile app revenue worldwide 2017-2029, by segment
- Leading app market based on revenue
- China

Detailed statistics
Global mobile app consumer revenue 2025, by region
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
7
- Mobile app downloads worldwide 2017-2029, by segment
- Mobile app revenue worldwide 2017-2029, by segment
- Global mobile app consumer revenue 2025, by region
- Leading iPhone apps worldwide 2025, by downloads
- Leading Android apps worldwide 2025, by downloads
- Leading iPhone apps worldwide 2025, by revenue
- Leading Android apps worldwide 2025, by revenue
Overview
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Mobile app downloads worldwide 2017-2029, by segment

Mobile app downloads worldwide 2017-2029, by segment
Number of mobile app downloads worldwide from 2017 to 2029, by segment (in millions)
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Mobile app revenue worldwide 2017-2029, by segment

Mobile app revenue worldwide 2017-2029, by segment
Revenue of mobile apps worldwide from 2017 to 2029, by segment (in million U.S. dollars)
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Global mobile app consumer revenue 2025, by region

Global mobile app consumer revenue 2025, by region
Leading markets based on mobile app revenue in 2025 (in million U.S. dollars)
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Leading iPhone apps worldwide 2025, by downloads

Leading iPhone apps worldwide 2025, by downloads
Leading iPhone apps in the Apple App Store worldwide in August 2025, by number of downloads (in millions)
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Leading Android apps worldwide 2025, by downloads

Leading Android apps worldwide 2025, by downloads
Leading Android apps in the Google Play Store worldwide in August 2025, by number of downloads (in millions)
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Leading iPhone apps worldwide 2025, by revenue

Leading iPhone apps worldwide 2025, by revenue
Leading iPhone apps in the Apple App Store worldwide in August 2025, by revenue (in million U.S. dollars)
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Leading Android apps worldwide 2025, by revenue

Leading Android apps worldwide 2025, by revenue
Leading Android apps in the Google Play Store worldwide in August 2025, by revenue (in million U.S. dollars)
User retention
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Global Android app retention rate Q3 2024

Global Android app retention rate Q3 2024
Android app retention rates worldwide in 3rd quarter 2024
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Global iOS app retention rate Q3 2024

Global iOS app retention rate Q3 2024
iOS app retention rates worldwide in 3rd quarter 2024
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Mobile Android apps monthly uninstall rate 2024

Mobile Android apps monthly uninstall rate 2024
Average Android apps uninstall rate worldwide from January 2023 to November 2024
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Mobile app categories with highest uninstall rate 2024

Mobile app categories with highest uninstall rate 2024
Average Android apps uninstall rate worldwide from August to September 2024, by category
App monetization
9
- Global app market revenues 2020-2029, by type
- Global app market revenues growth 2021-2029, by type
- Average price of paid Android apps 2025
- Average price of paid iOS apps 2025
- Average price of paid Amazon Appstore apps 2025
- App monetization methods by U.S. publishers 2025
- Global iOS app publishers hosting the largest number of ads 2024
- Global Android app publishers hosting the largest number of ads 2024
- Mobile app ad budgets growth worldwide 2025
App monetization
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Global app market revenues 2020-2029, by type

Global app market revenues 2020-2029, by type
Mobile apps revenue worldwide from 2020 to 2029, by type (in billion U.S. dollars)
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Global app market revenues growth 2021-2029, by type

Global app market revenues growth 2021-2029, by type
Mobile apps revenue growth worldwide from 2021 to 2029, by type
-
Average price of paid Android apps 2025

Average price of paid Android apps 2025
Paid app price distribution in the Google Play Store as of September 2025
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Average price of paid iOS apps 2025

Average price of paid iOS apps 2025
Paid app price distribution in the Apple App Store as of September 2025
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Average price of paid Amazon Appstore apps 2025

Average price of paid Amazon Appstore apps 2025
Paid app price distribution in the Amazon Appstore as of September 2025
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App monetization methods by U.S. publishers 2025

App monetization methods by U.S. publishers 2025
Most popular app monetization methods by publishers from the United States as of September 2025
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Global iOS app publishers hosting the largest number of ads 2024

Global iOS app publishers hosting the largest number of ads 2024
Mobile app publishers with the highest number of adverts on the Apple App Store worldwide in 2024 (in 1,000s)
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Global Android app publishers hosting the largest number of ads 2024

Global Android app publishers hosting the largest number of ads 2024
Mobile app publishers with the highest number of adverts on the Google Play Store worldwide in 2024 (in 1,000s)
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Mobile app ad budgets growth worldwide 2025

Mobile app ad budgets growth worldwide 2025
Changes in advertising budgets expected by mobile app marketers worldwide in 2025, by region
App stores
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Revenue split for app stores worldwide 2024

Revenue split for app stores worldwide 2024
Commission rates for leading app stores worldwide as of September 2024
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Distribution of free and paid iOS apps 2019-2025

Distribution of free and paid iOS apps 2019-2025
Distribution of free and paid iOS apps in the Apple App Store from June 2019 to September 2025
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Distribution of free and paid Android apps 2019-2026

Distribution of free and paid Android apps 2019-2026
Distribution of free and paid Android apps in the Google Play Store from June 2019 to February 2026
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Estimated global commerce via the Apple App Store 2024, by vertical

Estimated global commerce via the Apple App Store 2024, by vertical
Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2024, by vertical (in billion U.S. dollars)
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Total Apple App Store iOS developer payout 2014-2023

Total Apple App Store iOS developer payout 2014-2023
Cumulative Apple App Store earnings of mobile app developers as of January 2023 (in billion U.S. dollars)
App publishers
6
App publishers
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Leading app publishers worldwide 2025 YTD, by downloads

Leading app publishers worldwide 2025 YTD, by downloads
Leading mobile app publishers worldwide in 2025 YTD, by downloads (in millions)
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Leading app publishers worldwide 2025 YTD, by revenue

Leading app publishers worldwide 2025 YTD, by revenue
Leading mobile app publishers worldwide in 2025 YTD, by revenue (in million U.S. dollars)
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Most downloaded apps by Google worldwide 2025

Most downloaded apps by Google worldwide 2025
Leading apps published by Google as of November 28, 2025, by downloads (in millions)
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Most downloaded Meta Platforms apps worldwide 2025

Most downloaded Meta Platforms apps worldwide 2025
Leading Meta Platforms apps in 2025 YTD, by downloads (in millions)
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Most downloaded Microsoft apps worldwide 2025

Most downloaded Microsoft apps worldwide 2025
Leading Microsoft-published apps globally as of November 28, 2025, by downloads (in millions)
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Most popular apps owned by ByteDance 2025

Most popular apps owned by ByteDance 2025
Number of global downloads of ByteDance's major apps as of November 30, 2025 (in millions)
Spotlight: subscription apps
10
- Share of in-app subscription revenues 2024-2025, by region
- Share of in-app subscription revenue 2022-2025, by duration
- Subscription app user yearly LTV in select markets 2024-2025
- LTV of subscription app users with trial 2024-2025, by region
- LTV of subscription app users without trial 2024-2025, by region
- App subscription conversion rates 2024-2025, by funnel and app category
- App subscription user retention over time 2025, by subscription type
- Annual app subscription average price 2022-2025, by region
- Average monthly subscription app pricing 2022-2025, by region
- Average weekly subscription app pricing 2022-2025, by region
Spotlight: subscription apps
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Share of in-app subscription revenues 2024-2025, by region

Share of in-app subscription revenues 2024-2025, by region
Distribution of in-app subscription revenues from 2024 to 2025, by region
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Share of in-app subscription revenue 2022-2025, by duration

Share of in-app subscription revenue 2022-2025, by duration
Distribution of in-app subscription revenue from 2022 to 2025, by subscription duration
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Subscription app user yearly LTV in select markets 2024-2025

Subscription app user yearly LTV in select markets 2024-2025
Subscription app user 12-month life time value (LTV) in select markets in 2024 and 2025 (in U.S. dollars)
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LTV of subscription app users with trial 2024-2025, by region

LTV of subscription app users with trial 2024-2025, by region
Subscription app user lifetime value (LTV) with trial from 2024 to 2025, by region (in U.S. dollars)
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LTV of subscription app users without trial 2024-2025, by region

LTV of subscription app users without trial 2024-2025, by region
Subscription app user lifetime value (LTV) without trial from 2024 to 2025, by region (in U.S. dollars)
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App subscription conversion rates 2024-2025, by funnel and app category

App subscription conversion rates 2024-2025, by funnel and app category
Mobile app subscription conversion rate from 2024 to 2025, by funnel and app category
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App subscription user retention over time 2025, by subscription type

App subscription user retention over time 2025, by subscription type
Mobile app subscription user retention over time as of 2025, by subscription type
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Annual app subscription average price 2022-2025, by region

Annual app subscription average price 2022-2025, by region
Average price of annual app subscription from 2022 to 2025, by region (in U.S. dollars)
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Average monthly subscription app pricing 2022-2025, by region

Average monthly subscription app pricing 2022-2025, by region
Average price of monthly app subscription from 2022 to 2025, by region (in U.S. dollars)
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Average weekly subscription app pricing 2022-2025, by region

Average weekly subscription app pricing 2022-2025, by region
Average price of weekly app subscription from 2022 to 2025, by region (in U.S. dollars)
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