Subscription video-on-demand services in Europe - statistics & facts

Thanks to the success of subscription services, consumer spending on digital video in Europe has rapidly increased in recent years, growing by over 20 billion euros in the last decade. While video-on-demand subscriptions in Western Europe are expected to increase from 210 million in 2023 to 273 million in 2029, the revenue of SVOD in the Eastern part of the continent is also forecast to see further substantial growth in the upcoming years. This trend is driven by the accessibility of movies and TV series anytime, anywhere, and on any device, as well as by various new local and international launches in Europe.

Revenue of the VOD market in Europe: ****bn EUR

Penetration rate of video-on-demand in Europe: *****%

SVOD platform with the most scripted titles available in Europe: Amazon Prime Video

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Current statistics on this topic

Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2024

Video Streaming

SVOD services reach worldwide 2024, by country

Number of Netflix paying streaming subscribers worldwide as of 4th quarter 2024, by region (in millions)

Video Streaming

Netflix: number of paid subscribers Q4 2024, by region

Number of subscription video-on-demand (SVOD) subscriptions in Western Europe from 2023 to 2029, by country (in millions)

Video Streaming

SVOD subscriptions in Western Europe 2023-2029, by country

Overview

Revenue of the video-on-demand market in Europe 2017-2027
Revenue of the video-on-demand market in Europe 2017-2027
Revenue of the video-on-demand market in Europe from 2017 to 2027 (in billion euros)
Penetration rate of video-on-demand in Europe 2017-2030
Penetration rate of video-on-demand in Europe 2017-2030
Penetration rate of video-on-demand in Europe from 2017 to 2030
SVOD services reach worldwide 2024, by country
SVOD services reach worldwide 2024, by country
Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2024
SVOD revenue in Eastern Europe 2023-2029
SVOD revenue in Eastern Europe 2023-2029
Revenue of subscription video-on-demand (SVOD) in Eastern Europe from 2023 to 2029 (in billion U.S. dollars)
SVOD subscriptions in Western Europe 2023-2029, by country
SVOD subscriptions in Western Europe 2023-2029, by country
Number of subscription video-on-demand (SVOD) subscriptions in Western Europe from 2023 to 2029, by country (in millions)
Number of scripted and unscripted titles on SVOD platform in Europe 2024
Number of scripted and unscripted titles on SVOD platform in Europe 2024
Number of scripted and unscripted titles available on selected subscription video-on-demand (SVOD) platforms in Europe as of July 2024 (in 1,000s)
Netflix: number of paid subscribers Q4 2024, by region
Netflix: number of paid subscribers Q4 2024, by region
Number of Netflix paying streaming subscribers worldwide as of 4th quarter 2024, by region (in millions)

United Kingdom (UK)

Market share of SVOD platforms in the UK 2024
Market share of SVOD platforms in the UK 2024
Market shares of selected subscription video-on-demand (SVOD) services in the United Kingdom in 3rd quarter 2024
Content hours available on SVOD platforms in the UK 2025
Content hours available on SVOD platforms in the UK 2025
Number of content hours available on selected subscription video-on-demand (SVOD) platforms in the United Kingdom (UK) as of May 2025 (in 1,000s)
New SVOD subscriber shares in Great Britain 2020-2024, by platform
New SVOD subscriber shares in Great Britain 2020-2024, by platform
Share of new subscription video-on-demand (VOD) subscribers in Great Britain from 2nd quarter 2020 to 2nd quarter 2024, by platform
Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2025
Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2025
Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2025 (in 1,000s)
Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2025
Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2025
Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2025 (in 1,000s)
Number of Disney+ subscribers in the UK Q2 2021-Q3 2025
Number of Disney+ subscribers in the UK Q2 2021-Q3 2025
Number of households subscribing to Disney Plus in the United Kingdom from 2nd quarter 2021 to 3rd quarter 2025 (in millions)
NOW households in the United Kingdom (UK) quarterly 2014-2025
NOW households in the United Kingdom (UK) quarterly 2014-2025
Number of NOW households in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2025 (in 1,000s)
Total content viewing hours of various streaming services in the UK 2022-2025
Total content viewing hours of various streaming services in the UK 2022-2025
Total content viewing hours of selected video streaming services in the United Kingdom from 2022 to 2025
Number of subscription video on demand (SVOD) households in the UK 2014-2025
Number of subscription video on demand (SVOD) households in the UK 2014-2025
Number of households subscribing to video on-demand services in the United Kingdom (UK) from 3rd quarter 2014 to 1st quarter 2025 (in millions)

Nordics

Most used SVOD providers in the Nordics 2023, by subscription share
Most used SVOD providers in the Nordics 2023, by subscription share
Most popular subscription video-on-demand (SVOD) providers in the Nordic countries as of 2023, by subscription share
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027 (in million U.S. dollars)
Number of users of video streaming (SVOD) in the Nordics 2018-2027
Number of users of video streaming (SVOD) in the Nordics 2018-2027
Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions)
Most used SVOD platforms in Denmark and Norway 2021-2023
Most used SVOD platforms in Denmark and Norway 2021-2023
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform
Quarterly number of Viaplay subscribers 2022-2024, by region
Quarterly number of Viaplay subscribers 2022-2024, by region
Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s)
Access to HBO Max at home in Sweden 2015-2023
Access to HBO Max at home in Sweden 2015-2023
Share of individuals with access to HBO Max (formerly HBO Nordic) at home in Sweden from 2015 to 2023
Daily reach of Netflix in Sweden 2023, by gender and age
Daily reach of Netflix in Sweden 2023, by gender and age
Daily reach of Netflix in Sweden in 2023, by gender and age group

Benelux

Number of VOD users in Benelux 2017-2027, by segment
Number of VOD users in Benelux 2017-2027, by segment
Number of video-on-demand (VOD) users in Benelux from 2017 to 2027, by segment (in millions)
Revenue of the VOD market in Benelux 2017-2027, by segment
Revenue of the VOD market in Benelux 2017-2027, by segment
Revenue of the video-on-demand (VOD) market in Benelux from 2017 to 2027, by segment (in 1,000 U.S. dollars)
Most popular video-on-demand services in the Netherlands 2020-2025, by user share
Most popular video-on-demand services in the Netherlands 2020-2025, by user share
Share of online users who sometimes use video sites and apps to watch videos in the Netherlands from 2020 to 2025, by platforms
Most popular VOD services in the Netherlands in 2023, by number of subscriptions
Most popular VOD services in the Netherlands in 2023, by number of subscriptions
Leading video-on-demand services in the Netherlands as of 4th quarter 2023, by number of subscriptions (in millions)
Share of SVOD subscribers in Flanders (Belgium) 2015-2023, by platform
Share of SVOD subscribers in Flanders (Belgium) 2015-2023, by platform
Share of subscription video-on-demand (SVOD) subscribers in Flanders (Belgium) from 2015 to 2023, by service
Netflix penetration in Belgium 2019-2023
Netflix penetration in Belgium 2019-2023
Penetration rate of Netflix in Dutch- and French-speaking Belgium from 2019 to 1st half of 2023
Disney+ penetration in Belgium 2020-2023
Disney+ penetration in Belgium 2020-2023
Penetration rate of Disney Plus in Dutch- and French-speaking Belgium from 2020 to 1st half of 2023
Leading video streaming brands in Luxembourg 2022, by market share
Leading video streaming brands in Luxembourg 2022, by market share
Ranking of video streaming brands in Luxembourg in 2022, by market share

Central and Eastern Europe

Leading VOD services in Poland 2025, by users
Leading VOD services in Poland 2025, by users
Leading video-on-demand (VOD) services in Poland in April 2025, by number of real users (in millions)
Top grossing OTT apps in Poland 2024
Top grossing OTT apps in Poland 2024
Leading over-the-top media service (OTT) apps in Poland in 2024, by revenue (in 1,000 U.S. dollars)
Ranking of top ten series available on HBO Max in Poland 2023
Ranking of top ten series available on HBO Max in Poland 2023
Ranking of top ten series available on HBO Max in Poland as of May 2023, according to naEkranie.pl users
Number of SVOD users in Russia 2017-2029
Number of SVOD users in Russia 2017-2029
Number of subscription video-on-demand (SVOD) users in Russia from 2017 to 2029 (in millions)
Highest-earning OTT apps in Russia 2024, by IAP revenue
Highest-earning OTT apps in Russia 2024, by IAP revenue
Leading over-the-top (OTT) entertainment apps in Russia in 2024, by IAP revenue (in 1,000 U.S. dollars)
Video on demand (VOD) service providers' market share in Hungary Q2 2025
Video on demand (VOD) service providers' market share in Hungary Q2 2025
Video on demand (VOD) service providers' market share in Hungary in 2nd quarter 2025

Further Western and Southern European markets

Market share of SVOD platforms in Germany Q1 2021-Q4 2024
Market share of SVOD platforms in Germany Q1 2021-Q4 2024
Market share of SVOD platforms in Germany for new subscriptions from 1st quarter 2021 to 4th quarter 2024
Spending on VoD providers in Germany in 2024
Spending on VoD providers in Germany in 2024
Which of these VoD providers have you paid for in the last 12 months?
Users in the video streaming (SVoD) segment France 2017-2027
Users in the video streaming (SVoD) segment France 2017-2027
Number of users in the video streaming (SVoD) segment of the digital media market France from 2017 to 2027 (in million individuals)
Audience share of the leading SVOD services in France Q1 2024
Audience share of the leading SVOD services in France Q1 2024
Most popular subscription video-on-demand (SVOD) platforms in France in first quarter 2024, by audience share
Market shares of video-on-demand platforms in Portugal 2023
Market shares of video-on-demand platforms in Portugal 2023
Market shares of video-on-demand platforms in Portugal in 2023
Leading video streaming services in Spain 2022, by number of subscribers
Leading video streaming services in Spain 2022, by number of subscribers
Number of subscribers of selected video streaming services in Spain in 2022 (in millions)
Number of SVOD users in Italy 2023, by platform
Number of SVOD users in Italy 2023, by platform
Average number of unique users of selected subscription video-on-demand (SVOD) services in Italy as of June 2023 (in millions)

Revenue of the VOD market in Europe: ****bn EUR

Penetration rate of video-on-demand in Europe: *****%

SVOD platform with the most scripted titles available in Europe: Amazon Prime Video

Key figures

The most important key figures provide you with a compact summary of the topic of "Subscription video-on-demand services in Europe" and take you straight to the corresponding statistics.

SVOD platform with the highest market share in the UK
Netflix
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Market share of SVOD platforms in the UK 2024
SVOD service with the highest amount of content available in the UK
Amazon Prime Video
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Detailed statistics
Content hours available on SVOD platforms in the UK 2025
Number of Now households in the UK
***m
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Detailed statistics
NOW households in the United Kingdom (UK) quarterly 2014-2025

Number of Viaplay subscribers
6.35m
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Quarterly number of Viaplay subscribers 2022-2024, by region
Share of Swedes accessing HBO Max
**%
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Access to HBO Max at home in Sweden 2015-2023
Most popular SVOD service in Scandinavia
Netflix
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Detailed statistics
Most used SVOD platforms in Denmark and Norway 2021-2023

Most popular VOD service in the Netherlands
Netflix
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Most popular VOD services in the Netherlands in 2023, by number of subscriptions
Share of Streamz of the total SVOD subscriber count in Flanders (Belgium)
**%
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Detailed statistics
Share of SVOD subscribers in Flanders (Belgium) 2015-2023, by platform
Penetration rate of Netflix in French-speaking Belgium
****%
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Detailed statistics
Netflix penetration in Belgium 2019-2023

Most used VOD service in Poland
Netflix
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Detailed statistics
Leading VOD services in Poland 2025, by users
Highest-rated series available on HBO Max in Poland
Band of Brothers
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Detailed statistics
Ranking of top ten series available on HBO Max in Poland 2023
Market share of Netflix in Hungary
**%
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Detailed statistics
Video on demand (VOD) service providers' market share in Hungary Q2 2025

Share of Germans paying for viewing content on Prime Video
**%
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Detailed statistics
Spending on VoD providers in Germany in 2024
Most popular SVOD service in France
Netflix
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Detailed statistics
Audience share of the leading SVOD services in France Q1 2024
VOD platform with the highest market share in Portugal
Disney +
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Detailed statistics
Market shares of video-on-demand platforms in Portugal 2023