Gen Z and the beauty market in the United States

This report provides an in-depth look at the relationship between Generation Z and the beauty market in the United States, focusing on their habits, attitudes, and interests. The first chapter provides a general overview of the beauty market both globally and in the United States. This is then followed by a chapter on Generation Z's favorite brands, while the following chapters look into the shopping and digital behavior of Gen Z consumers, as well as their preferences.