of any kind. An ad campaign which led to a boycott of the company's leading brand in the United States, Bud Light, resulted in a shrinking of market share but did not substantially alter AB InBev's dominance in the beer market. The company specializes in beer brewing and its product portfolio, which contains global, international and local brands, includes more than 500 different brands. Some of their signature brands include
, which are enjoyed worldwide.
AB InBev is the market leader
Global beer production stood at 1.88 billion hectoliters in 2023 Production had been increasing steadily over the years from around 1.3 billion hectoliters in 1998, but has struggled to reach previous highs since the pandemic as more consumers have turned to spirits or reduced their alcohol consumption. Anheuser-Busch InBev accounts for a large share of this volume, having produced approximately 506 million hectoliters of beer in 2023, by far the
largest beer production volume in the world. The company had more than double the production volume of competitors such as Heineken. The
company generated revenue of about 59.4 billion U.S. dollars in 2023, a record for the company. AB InBev has positioned itself as a market leader in the beer industry, capturing over a quarter of
global market share.
Budweiser brands
Budweiser is AB InBev's premier brand and the brand which has the second highest
value of any beer brand in the world. In 2024, the brand was valued at 13.8 billion U.S. dollars. In the United States, the company's top market,
the Bud family of brands generated sales of over 5.3 billion dollars in 2023, making it the top selling beer brand in the country. Since backlash from an ad campaign, AB InBev's
Bud Light brand has continued to shrink in sales, registering a 24 percent decline in 2024. Despite this, the brand is the
second ranked beer brand in the United States.
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