CBD retail in the United States - Statistics and Facts

CBD or cannabidiol is a natural substance derived from cannabis, found in both marijuana and the non-psychoactive hemp plant. Unlike delta-9-tetrahydrocannabinol or THC, CBD is a non-psychoactive chemical compound and may alleviate things such as anxiety and pain, which is why it is used to create wellness products, such as oils, edibles and functional beverages.

State of the market

In the United States, cannabidiol products generated sales of roughly 5.3 billion U.S. dollars in 2021. By 2026, CBD product sales are predicted to reach nearly 16 billion U.S. dollars in the United States. E-commerce is expected to grow during that time but remain at around a 40 percent share of overall sales. Despite accounting for less than half of sales, e-commerce is actually the single largest channel in the CBD market. Pharmacy's, the next largest channel, account for just half of the sales the online market generates.

Popular products

CBD products come in many different shapes and sizes, including tea, vape products, and soaps. In American convenience stores, vitamins were the leading CBD segment in terms of sales, generating over 20 million U.S. dollars in 2020. In 2021, Sky Wellness, a maker of edibles, topicals, vapes, and pet products was the top selling CBD brand in convenience stores in the United States in the final quarter of the year. Whisl was the second best selling brand in that year. Overall, edibles like gummies, followed by capsules (vitamins) were the segments of CBD products that sparked the most interest among consumer in the U.S. In terms of beverages, a still small but growing category, seltzer and sparkling water were the preferred segment among consumers.

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CBD products sales: 4.17bn USD

E-commerce sales of CBD: 2bn USD

Sales growth of CBD in California: -24%

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Current statistics on this topic

Sales growth of cannabinoids in the United States in 2022, by state

CBD

Cannabinoid sales growth U.S. 2022, by state

Dollar sales of cannabidiol products in convenience stores in the United States in 2023, by segment (in million U.S. dollars)

CBD

CBD product c-store sales in the United States in 2023, by segment

Share of edible cannabidiol (CBD) sales in the United States in 2021, by segment

CBD

Edible cannabidiol product sales share United States 2021, by segment

Overview

CBD product dollars sales in the United States from 2022 to 2026
CBD product dollars sales in the United States from 2022 to 2026
Dollar sales of cannabidiol (CBD) products in the United States from 2022 to 2026 (in million U.S. dollars)
E-commerce sales of CBD in the U.S. 2019-2026
E-commerce sales of CBD in the U.S. 2019-2026
E-commerce sales of cannabidiol (CBD) in the United States from 2019 to 2026 (in million U.S. dollars)
U.S.: sales of CBD products in 2021, by channel
U.S.: sales of CBD products in 2021, by channel
Sales of CBD products in the United States in 2021, by channel (in million U.S. dollars)
Cannabinoid sales growth U.S. 2022, by state
Cannabinoid sales growth U.S. 2022, by state
Sales growth of cannabinoids in the United States in 2022, by state
Average price per milligram CBD U.S. 2021, by segment
Average price per milligram CBD U.S. 2021, by segment
Average price per milligram of cannabidiol in the United States in 2021, by product segment (in U.S. dollars)
CBD brands not safety testing share U.S. 2022, by contaminant
CBD brands not safety testing share U.S. 2022, by contaminant
Share of cannabidiol brands that did not test their products for safety in the United States in 2022, by contaminant

Segments

Sales of CBD branded products in the United States in 2021, by product type
Sales of CBD branded products in the United States in 2021, by product type
Dollar sales of cannabidiol branded products in the United States in 2021, by product type (in million U.S. dollars)
CBD product c-store sales in the United States in 2023, by segment
CBD product c-store sales in the United States in 2023, by segment
Dollar sales of cannabidiol products in convenience stores in the United States in 2023, by segment (in million U.S. dollars)
C-store sales of leading CBD brands in the United States in 2022
C-store sales of leading CBD brands in the United States in 2022
Sales of the leading CBD brands in convenience stores in the United States in 2022 (in million U.S. dollars)
Edible cannabidiol product sales share United States 2021, by segment
Edible cannabidiol product sales share United States 2021, by segment
Share of edible cannabidiol (CBD) sales in the United States in 2021, by segment
Dollar sales share of Hemp-CBD beverages U.S. 2021, by beverage type
Dollar sales share of Hemp-CBD beverages U.S. 2021, by beverage type
Share of sales of hemp-based cannabidiol beverages in the United States in 2021, by type
Mood support supplement dollar sales U.S. 2021, by ingredient
Mood support supplement dollar sales U.S. 2021, by ingredient
Dollar sales of mood support products in the United States in 2021, by ingredient (in million U.S. dollars)
Analgesic and anti-inflammatory product dollar sales U.S. 2021, by ingredient
Analgesic and anti-inflammatory product dollar sales U.S. 2021, by ingredient
Dollar sales of analgesic and anti-inflammatory products in the United States in 2021, by ingredient (in million U.S. dollars)
Sleep product dollar sales U.S. 2021, by ingredient
Sleep product dollar sales U.S. 2021, by ingredient
Dollar sales of sleep supplements in the United States in 2021, by ingredient (in million U.S. dollars)

Consumption

Annual CBD usage rate in the United States from 2018 to 2024
Annual CBD usage rate in the United States from 2018 to 2024
Estimated annual CBD usage rate in the United States from 2018 to 2024
Leading CBD product types among U.S. adults 2022
Leading CBD product types among U.S. adults 2022
Preferred cannabidiol (CBD) products in the United States as of 2022
Top reasons why U.S. adults use CBD 2022
Top reasons why U.S. adults use CBD 2022
Leading reasons why U.S. adults use cannabidiol as of 2022
Cannabinoid length of usage share U.S. 2022
Cannabinoid length of usage share U.S. 2022
How long have you been using CBD?
Share of cannabidiol dosages U.S. 2022
Share of cannabidiol dosages U.S. 2022
Distribution of typical cannabidiol dosage in the United States in 2022
Share of reasons why U.S. adults did not purchase CBD 2021
Share of reasons why U.S. adults did not purchase CBD 2021
Distribution of reasons why U.S. adults did not try cannabidiol in the previous month as of 2021

CBD products sales: 4.17bn USD

E-commerce sales of CBD: 2bn USD

Sales growth of CBD in California: -24%

Key figures

The most important key figures provide you with a compact summary of the topic of "CBD retail in the United States" and take you straight to the corresponding statistics.

Overall top selling CBD product
Tinctures
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Detailed statistics
Sales of CBD branded products in the United States in 2021, by product type
Sales of CBD vitamins in convenience stores
3m USD
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Detailed statistics
CBD product c-store sales in the United States in 2023, by segment
Best selling CBD edibles segment
Candy
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Detailed statistics
Edible cannabidiol product sales share United States 2021, by segment

Most common CBD dosage
5 to 10 mg
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Detailed statistics
Share of cannabidiol dosages U.S. 2022
Leading reason consumers did not want to try CBD
Lack of appeal
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Detailed statistics
Share of reasons why U.S. adults did not purchase CBD 2021
Most common reason for using CBD
Stress reduction
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Detailed statistics
Top reasons why U.S. adults use CBD 2022