Baby and children's products and services in Japan - statistics & facts
Japan is facing the demographic challenges of an aging society, but the children and baby care market is growing despite a declining number of newborns. The sales value of children-related products and services grew in the past decade and was forecast to return to pre-COVID-19 levels by the fiscal year 2023. The leaders of various industries have expanded their presence to related niche markets by incorporating product variations for children in their portfolios. To offset the challenges of a shrinking customer base, businesses are shifting their attention to value-added products and targeted marketing strategies.
