Nina Jobst
Research expert covering South Korea
China-chic and domestic fashion market in China - statistics & facts
China-chic, also known as “Guochao”, is a patriotic consumption trend on the rise for over a decade, where consumers favor products with Chinese characteristics as well as trendy domestic goods. With the confidence of Chinese consumers in their own culture continuously increasing, the Guochao market is expected to reach a value of over three trillion yuan by 2028, particularly taking the fashion market in China by storm.
