Number of internet and social media users worldwide 2025

As of October 2025, **** billion people worldwide were internet users, representing **** percent of the global population. Of these, **** billion, or **** percent, were social media users.

Global internet usage

The internet connects billions globally and is central to the modern information society. In 2025, Northern Europe had the highest penetration rate, with the Netherlands, Norway, and Saudi Arabia reporting ** percent usage. North Korea ranked last, with almost no public access. East Asia had the most online users – over **** billion – followed by South Asia with about *** billion. China, India, and the United States led all countries by user numbers.

Worldwide internet user demographics

In 2024, women accounted for ** percent of global internet users, five points fewer than men, with the largest gender gap in Africa. Usage was highest among people aged 15 to 24, reaching ** percent in Europe. Access stood at ** percent in high-income markets, compared with ** percent in low-income ones.