Impact of the coronavirus pandemic on the global FMCG market - Statistics & Facts
The world is still dealing with the effects of the coronavirus pandemic, more than a year on. At the height of the pandemic, many countries imposed temporary closures of non-essential stores, bars, and venues, as well as putting a ban on large public gatherings and encouraging people to work from home wherever possible. This is now slowly relaxing as vaccination rates increase and the incidence rate drops. The market for fast-moving consumer goods faced considerable changes: demand for consumer packaged goods (CPG) climbed sharply in heavily-affected countries, while growth in household goods spending surged as well. One way people tried to reduce their chances of catching the virus at the beginning was by decreasing the frequency of going to the grocery store. Some consumers resorted to stockpiling water and food. Others used e-commerce to purchase products that they usually would find in a store.
