Xin Ou
Research expert covering Greater China
Fashion e-commerce in South Korea - statistics & facts
The 2024 Summer Olympics saw the closing ceremony uniforms of the South Korean national team being designed not by a famous designer but by an e-commerce brand, a landmark achievement for the fashion e-commerce industry in South Korea. The interest in fashion in the country is high, especially in the capital, where Seoul Fashion Week is held biannually. This attentiveness to clothing and fashion trends, paired with a population that is so well-connected to the internet, easily explains the prosperity of the online fashion market in South Korea.
