Xin Ou
Research expert covering Greater China
Festive season retail in India - statistics & facts
Much like any holiday season, the Indian festive season is a time characterized by compassion, a vibrant celebration of culture, and exuberant consumerism. The three-month long festivities commence with the auspicious occasion of Ganesh Chaturthi in September and proceed well into October and November, the end being marked by Diwali. Gifting and shopping are essential to this period, with consumers planning to spend more each year, thus boosting the economy.
