FMCG market in Israel - statistics & facts
Israel's fast-moving consumer goods (FMCG) market hit a new high in 2023, expanding by over six percent compared with the previous year. The first half of 2024 has also shown robust sales growth. This is part of a broader trend, with industry sales growing at a compound annual rate of 4.25 percent in recent years. The food sector has been a key driver of this expansion, accounting for more than three-quarters of FMCG market. With a value exceeding 10 billion U.S. dollars, this segment is marked by a flurry of product innovations and booming categories such as snack foods and packaging designed catering to specific demographic groups, such as children. Although high inflation has played a role in the nominal growth, the market continues to expand in real terms.
