FMCG market in Singapore - statistics & facts
The fast-moving consumer goods (FMCG) market in Singapore saw significant changes brought about by shifting consumer behavior during the COVID-19 pandemic. Consumers in Singapore re-prioritized their spending due to changes in income and lifestyle. This change in shopping behavior will likely stay in the near future as Singaporeans grapple with rising inflation. This period also saw a growth in FMCG spend through online channels due to increased digitalization and e-commerce adoption. Therefore, the FMCG sector in Singapore must adapt to consumer demands for value for money and convenience.
