FMCG in South Korea - statistics & facts
South Korea, with the fourth-largest economy among Asian countries, is a consumer society and a consumer trendsetter for Asia. International brands that want to expand into different Asian markets often try out their products in South Korea first, because what is successful in South Korea has a higher chance of being successful elsewhere on the continent as well. Brand consciousness is prevalent among South Koreans, and they do not only value domestic brands but also embrace global brands while chasing the newest trends.
