FMCG market in Thailand - statistics & facts
The FMCG market in Thailand is among the largest in Southeast Asia. Despite some contractions in recent years from new international tax regulations, Thailand’s FMCG market is still expected to expand due to the country’s rapid rate of urbanization and continuous population growth . FMCG brands, especially in the food and beverage segment, could benefit from increased brand consciousness and improve their penetration rate in the country’s growing FMCG market. In Thailand, popular FMCG brands are a pool of local and international ones. Domestic brands like Dutch Mill and Mama are taking the lead in the dairy products and the dry foods categories, respectively. Despite the COVID-19 pandemic, the FMCG sector in Thailand has shown signs of growth at the beginning of 2020.
