Generation Z or Zoomers, born after 1996, are the newest generation of adults and are becoming well-known for forward thinking, social engagement, and interest in the environment. Gen Z consumers also have unique beliefs around food and eating compared to other generations. Gen Z consumers are more
than any other generation in the U.S. They also prefer
when grocery shopping.
Diet and health trends
In 2022, between 19 and 27 percent of Generation Z consumers
followed a diet of some sort. Calorie counting was the most common diet among Gen Z, but
plant-based or vegetarian eating has grown in popularity since 2017. As of 2022, more than half of Gen Z consumers eat at least a partially vegetarian diet. Of that group, 21 percent reported being strictly vegan. Younger generation are also likelier to consider
meatless diet a healthier option. Animal products are not the only food products that Gen Z are more conscientious about. For example, 29 percent of Gen Zers
avoid consuming sugar, compared to only about 14 percent of millennials.
Snacking
Although many Generation Z consumers are thoughtful about food and consumption, 77 percent of them still enjoy
snacking at least once a day. Over 80 percent of Gen Z consumers prefer snacking on chips, making them the
most popular snack among Gen Z consumers by far, followed by cookies and chocolate. Although chips are the most popular snack, Goldfish is the
most popular snack brand. Lay's followed closely behind in popularity, however.
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Due to varying update cycles, statistics can display more up-to-date
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