Xin Ou
Research expert covering Greater China
Holiday e-commerce in Western Europe - statistics & facts
In Europe, December marks the beginning of the holiday season. Although traditions and customs vary from country to country, illuminated streets, bustling markets, and holiday shopping frenzies are almost a norm across the region. Whether browsing for gift ideas, taking advantage of seasonal sales, or making early or last-minute purchases, e-commerce has become an essential tool for shoppers during the end-of-year festivities.
